Trade Marketing Specialist (MT)

Mô tả Công việc
Manage/Execute Trade Marketing activities such as:
Visibility
Activation
Promotion
PG In line
Channel development
Planning/Tracking budget for all activities.
Optimize all execution at best performance.
Balance local sales requirement with brand/event activation strategy.
Coordinate with Brands / MTO for activation management.
Develop and oversee all POSM items in MT channel to ensure perfect visibility at stores and sales force to execute the most efficient. In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store
Organize internal networking sessions (D-days, Sale Brief). Support marketing team in launch/ re-launch and consumer promotion activities
Update competitors activities and provide feedback of all competitive activity to propose sales program.
Coordinate with Brands / MTO / MTP for activation/activities management
Post evaluation MT activities big campaign
Able analyze promotion/ activities both Wipro/ competitor in market to provide activities for MT. Tracking execution in MT market: promotion, on post, booth activation.