Trade Marketing Executive

Supervise and execute the marketing plan for both offine and online and work closely in partnership with R&D, MERCHANDISE, SALE, VM to drive a long-term brand vision and define cross functional Marketing strategy for all major brand moments: New Opening Stores, New Product Launching as well as ongoing brand initiatives
Execute and manage Marketing budget.
Do weekly/monthly MKT report to MKT Manager
Work closely with front-end and back-end department stores to promote programs and campaigns
Work closely with creative and specialist teams to lead and inspire integrated ideas that leverage all existing brand platforms
Contribute to the achievement of brand objectives, through proactive proposals of new marketing ideas
Creating a trade marketing strategy and communicating this to the marketing manager.
Driving brand awareness across various categories and products.
Build up and implement an efficiency promotions (product highlight, etc), activations (opening, launching, celebrations ) and co-brand activity (If any)
Coordinating the creation and delivery of marketing materials and content for social media and send out to Media
Work closely with graphic designer and Principal to ensure the consistency of all graphic design following the guideline. Produce all kinds of visual material such as key visual, product picture, ad picture, campaign key visual
Perform other duties designated by MKT Manager