Trade Marketing Manager - GT

Key deliverables of the role
1. Build and execute the trade category plan for the categories assigned:
• Build account/channel trade plans for the specific categories to deliver business objectives.
• Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities within specific customers/channels
• Work with GT field sales team to ensure excellence in in-store execution
2. Develop and deploy monthly rolling plan for the categories by account
• Prepare sales-driven activities plan with attention to market intelligence information
• Make the allocation by account by territory and effectively communicate to executional teams
• Work with Supply Chain, Customer Service, Procurement, and other related functions to assure the trade plans to be fully carried out
• In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
• Follow up with POSM production gift sourcing and delivery to stores
3. Budget control & Business analyses:
• Conduct post-promotion evaluation of key schemes and give inputs for further improvement
• Conduct monthly business review by sub-category by account coming up with action plan for next period
• Monthly review the performance of spending by activities to assure the effective control of budget