• Develop and implement
trade marketing strategies to support product launches and promotions.
• Collaborate with sales teams to identify market opportunities and optimize product placement.
• Analyze market trends and consumer insights to inform marketing strategies.
• Create and manage promotional materials and campaigns to enhance brand visibility.
• Monitor and evaluate the effectiveness of trade marketing initiatives and adjust strategies as needed.
• Build and maintain strong relationships with key stakeholders, including distributors and retailers.
• Prepare reports on trade marketing performance and present findings to management.
• Minimum of 2 years of experience in trade marketing or a related field.
• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite and marketing software.
• Ability to work collaboratively in a team environment.
• Experience in the pharmaceutical industry is a plus.