Develop and maintain sales enablement assets and Craftica's digital presence to generate leads, build brand awareness in the luxury fit-out sector, and actively support the
Business Development (BD) team in Market Research & Lead Generation.
This is a content- and brand-oriented BD role, distinct from a traditional marketing position focused purely on running ad campaigns or tracking broad brand metrics.
All produced content and collateral must directly serve commercial objectives: generating qualified leads, supporting pitch presentations, and reinforcing Craftica's market standing among luxury clientele.
I - Market Research & Outreach
Plan and execute social media content strategies (with a primary focus on LinkedIn to align with B2B luxury dynamics), including defining keyword sets, posting schedules, and project-seasonality content themes.
Research, evaluate, and recommend relevant fit-out, interior design, and architecture trade shows and industry exhibitions to attend or monitor.
II - Lead Generation & Sales Enablement
Manage and continuously update the Company Profile to maintain strict alignment with Craftica's luxury brand positioning.
Develop and curate product lookbooks and catalogues tailored to distinct client segments (Track A / Track B).
Maintain the swatch library (materials, color palettes, finishes) for client presentations and client-facing meetings.
Collaborate on managing the showroom's concept presentation and overall condition.
Support ODM collection development by providing market trend inputs and aesthetic insights.
Standardize the visual identity across social channels and pitch decks (coordinating with
graphic designers where applicable).
Monitor foundational social media performance (focused on commercial impact rather than agency-level metrics): engagement rates and inbound leads generated via social touchpoints.
B2B Channel Literacy: Solid understanding of LinkedIn operations for B2B engagement (in-depth paid advertising expertise is not required).
Commercial Mindset: Strong business-oriented thinking-understanding that content exists to drive lead generation and revenue, not merely aesthetics.
Cross-Functional Collaboration: Demonstrated experience collaborating closely with Sales/BD teams, with a solid grasp of the B2B project sales cycle.
Professional Experience: 1.5 to 3 years of experience in Marketing, Content Development, or
Trade Marketing; prior background in B2B sectors, high-end furniture, construction, interior architecture/fit-out, or luxury retail is strongly preferred.
Language & Aesthetic Standards: Fluent bilingual copywriting skills (Vietnamese & English) coupled with a refined aesthetic eye tailored to high-end standards.
Design Proficiency: Working proficiency in basic design tools (Canva, entry-level Adobe Creative Suite) to independently produce content without complete reliance on external agencies.