Trade Marketing Executive

I - Market Research & Outreach
Plan and execute social media content strategies (with a primary focus on LinkedIn to align with B2B luxury dynamics), including defining keyword sets, posting schedules, and project-seasonality content themes.
Research, evaluate, and recommend relevant fit-out, interior design, and architecture trade shows and industry exhibitions to attend or monitor.
II - Lead Generation & Sales Enablement
Manage and continuously update the Company Profile to maintain strict alignment with Craftica's luxury brand positioning.
Develop and curate product lookbooks and catalogues tailored to distinct client segments (Track A / Track B).
Maintain the swatch library (materials, color palettes, finishes) for client presentations and client-facing meetings.
Collaborate on managing the showroom's concept presentation and overall condition.
Support ODM collection development by providing market trend inputs and aesthetic insights.
Standardize the visual identity across social channels and pitch decks (coordinating with graphic designers where applicable).
Monitor foundational social media performance (focused on commercial impact rather than agency-level metrics): engagement rates and inbound leads generated via social touchpoints.