Mô tả Công việc
Purpose of position:
The purpose of this position is to develop
trade marketing plans and consumer activity plans to drive offtake & sales volume in key on & off trade customers to ensure that company meet short & mid-term growth objectives.
Report to: Regional Trade MKT Manager
Key stakeholders: Internal: Sales, MKT, PPM, RTM
KEY RESPONSIBILITIES:
Lead the development of Consumer Promotion tools (CPT Program) for ON & OFF Trade channels:
- Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers, sub-channels
- Develop channel initiatives that support BPA to achieve target full year.
- Identify opportunities and develop monthly/quarterly/yearly trade program
Sales Performance Analysis:
- Analyze sales data, channel performance metrics, and market share to assess the effectiveness of channel development strategies.
- Identify areas for improvement and implementing corrective actions to achieve sales targets.
- Provide regular reports and updates on channel development activities, sales performance, and market trends to relevant stakeholders.