The Trade Marketing Management (TMM) for the SHA & Kitchen category is responsible for translating brand strategies into winning execution at the Point of Sale (POS). The primary objective is to drive market share, optimize brand visibility, and enhance the shopper journey through strategic activation and effective budget management, ensuring Toshiba remains the preferred choice in the kitchen and small appliance segments.
Responsibilities:
1. Strategic Planning
✓ Develop and implement the annual Trade Marketing strategy for the SHA & Kitchen category, aligned with
Brand Marketing objectives and Sales targets.
✓ Analyze market trends, shopper behavior, and competitor activities to propose effective category segmentation, pricing strategies, and promotional mechanics.
✓ Define the "Picture of Success" (Standard of Excellence) across distribution channels, including General Trade (GT), Modern Trade (MT), Key Retailers, and E-commerce.
2. Cross-functional Execution
✓ Lead the execution of trade marketing plans in collaboration with internal teams (Display, POSM, Activation, Training).
✓ Work closely with the Sales team to ensure consistent and high-quality execution nationwide across all retail partners.
✓ Manage the development and allocation of category-specific premiums and POSM to maximize in-store visibility and impact.
3. Operation & Performance Evaluation
✓ Oversee end-to-end execution of trade promotions, product launches, and in-store activations.
✓ Manage and optimize the Trade Marketing budget (A&P) to ensure high ROI and cost efficiency.
✓ Establish KPIs and reporting frameworks; conduct post-campaign evaluations and provide data-driven recommendations for continuous improvement.
✓ Experience: 5-7 years of experience in Trade Marketing.
✓ Industry Background: Experience in Home Appliances, FMCG, Retail, or Consumer Electronics/Home Living is highly preferred.
✓ Strategic Thinking: Strong capability in long-term planning with a data-driven decision-making approach.
✓ Operational Excellence: Strong project management skills, ability to multitask and meet deadlines in a fast-paced environment.
✓ Leadership & Communication: Excellent communication, negotiation, and stakeholder management skills; ability to work effectively with cross-functional teams.
✓ Education: Bachelor's degree in Marketing, Business Administration, or a related field.
✓ Language: Professional proficiency in English is required.
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BENEFITS:
Dynamic & innovative workplace: An open-minded environment that encourages creativity and fresh ideas.
Strategic impact: Direct involvement in key projects alongside leadership teams.
People-first culture: A supportive workplace where people come first, with the chance to be part of a meaningful transformation journey.
Attractive rewards:
✓ Competitive salary and comprehensive benefits.
✓ 100% probation salary.
✓ 16 annual leave days per year.
✓ Social insurance package as regulated by law.
✓ Personal health insurance coverage.
✓ Engaging annual teambuilding and internal bonding activities and many other exciting perks waiting for you to explore!
Growth & development:
✓ A global organization strongly committed to talent development and long-term career growth.
✓ Internal training programs to enhance professional expertise and soft skills.