Trade Marketing Manager

Manage full spectrum of rewards program from feedback gathering, shippers management, monitoring of adoption rate/utilization rate, regular management reporting, to iterations and optimizations of the programs;
Plan and execute online/offline trade events including but not limited to Trade Shows, Shipper Engagement Events and Marketplace Sellers Events;
Conduct market research and analyze market trends to propose strategies and action plans;
Achieve the commercial objectives by leading in the conceptualization and execution of all trade promotions from promotion mechanics, marketing collaterals, shipper's touchpoint, to the final mile of trade implementation with seamless execution;
Analyze the effectiveness of all trade promotion plans implemented and recommend appropriate improvement plans;
Collaborate with and support the respective teams to achieve their commercial objectives;
Work closely with cross-functional a to plan, develop and implement trade marketing, usage and loyalty programs; champion loyalty experience customer journey and to optimize engagement by identifying the shipper segments and deeply understand their needs through design thinking, testing, data analytics and business intelligence and utilise insights to penetrate, engage and grow the segments;
Drive effective engagement with shippers via communication channels such as eDM, website, in-app notification and other digital touchpoints, exclusive shippers events, gamification and any other value-added services or new initiatives;
Carry out, reiterate, refine and review loyalty marketing experiments with speed and agility for quick wins and scaling of successful trials;
Set up programs, promotions, campaigns performance matrix and conduct in-depth post campaign analysis including assessment of overall effectiveness, key insights, findings and recommendations;
Perform post evaluations of the planned activities, events and provide insights for future activities;
Program effectiveness measurement & management reporting to provide program and promotions performance measurement, insights and identification of new opportunities.