Trade Marketing Manager

Purpose:

• Trade Marketing Manager focuses on increasing demand for CH products at the retailer or distributor level. The scope of this position includes:
• Demand creation End consumers; Trade support + Key account; Sales Target POP.

Key Tasks:
1. Campaign deployment:

• Deploy Integrated Marketing plan into BTL execution & Trade Plan (include Trade Selling stories and consolidate all brand's Trade/Key account activity calendar)
• Ensure that all sales team have received right product training

2. New product launch preparation:

• Product pipeline planning (coordination with Product Supply);
• Merchandising readiness, Trade channel selection/ prioritization, account/ outlet recommendation
• Manage trade budget and ensure efficient use of resources
• Oversee the whole implementation from launch, development tracking, status updating and evaluation.

3. Visual:

• Develop/adapt POSMs and translate brand designs to trade acceptable materials.
• Ensure that all are compliant with Bayer standard and government authorities when needed.;
• Manage allocation, production and distribution of POSMS based on agreed requirement with the sales per region.
• Provide postevaluation campaign

4. Activation: Manage Instore activation and provide postevaluation.
5. Promotion:

• Drive Trade program by creating a full year trade and consumer plan
• per channel/region in cooperation with the Sales and Marketing team.
• Ensure that all programs and executions are compliant with Bayer
• standard and government authorities when needed.
• Working with Field Force to prepare approval form (including detailed
• scheme, timing, estimation of sales...)

6. Trade Management

• Price canvass
• Market intelligence report/ competitive report in the trade
• Offtake report (if possible)
• Trade inventory
• Evaluation of trade related promotions/programs.

Key Tasks:

• Merchandising contract monitoring
• Inventory reporting & Analysis
• Post Promo evaluation
• (External) Trade letter/ New Product letter

7. Customer Excellence Champion: Work with the Regional team to align and execute Customer Excellence strategies in VN for business improvement
8. Strategic Analysis and Insight: Provide trade insights and analysis relevant in creating an effective marketing and sales plan9. Manage 1 direct report Data Analyst.
Key Working Relation:
Internal:

• Marketing Manager and Product Managers
• National Sales Manager
• Medical Advisor

External:

• Field Force Business Operations Manager
• Field Force Managers