Trade Marketing Manager
Công Ty TNHH Một Thành Viên VINA Paper
Địa điểm làm việc: Hồ Chí Minh
Hết hạn: 27/09/2024
- Chi tiết công việc
- Giới thiệu công ty
Mức lương: Thỏa thuận
Loại hình: Toàn thời gian
Chức vụ: Quản lý
Mô tả công việc
Mô tả Công việc
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Ensure up-to-date category & channel analysis and competitor understanding shared to team
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Sign off cycle plan and sales brief materials
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Initiate and propose marketing opportunities such as NPD or channel development
Control A&P spending under budget
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Ensure up-to-date category & channel analysis and competitor understanding shared to team
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Sign off cycle plan and sales brief materials
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Initiate and propose marketing opportunities such as NPD or channel development
Control A&P spending under budget
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Ensure up-to-date category & channel analysis and competitor understanding shared to team
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Sign off cycle plan and sales brief materials
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Initiate and propose marketing opportunities such as NPD or channel development
Control A&P spending under budget
Lead the development of annual category, channel & POP plan covering assortment, merchandising, pricing, promotion and Trade Spend Framework. The strategies and plans must drive brand growth and share in priority category & channels through availability, visibility and affordability; at the same time, they are aligned with Brand Plans
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs in New Product, Brand Plans, Channel Strategy and POP Vision and Plans Development
Ensure up-to-date category & channel analysis and competitor understanding shared to team
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Control actual spend versus planned expenditure and responsible for evaluation the effectiveness of all in-store national/channel promotion, trade communication, POSM/ sales support materials and customer activities.
Sign off cycle plan and sales brief materials
Coordinate with distributor (TCI) for trade activity execution and monitor performances of sales and distribution
Initiate and propose marketing opportunities such as NPD or channel development
Control A&P spending under budget
Yêu cầu công việc
Yêu Cầu Công Việc
Bachelor or Master's Degree in Business Administration, Marketing or related field.
At least 5 years in marketing or category management in FMCG
Good command of spoken and written in English and Computer Literacy
Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
Interpersonal, negotiation, and compromising skills
Strong team player, communication and listening skills
Leader , problem-solving skills, coaching and training skills
Good planning and management skill.
Quick conceptual thinker-able to grasp ideas and communicate them effectively
Station and work in HCM but must be mobile in travelling esp to Hanoi Vina
Work location: + Hồ Chí Minh: Công ty TNHH Thai Corp International Việt Nam Lô 5-4, đường M14, KCN Tân Bình mở rộng, Phường Bình Hưng Hòa quận Bình Tân, Hồ Chí Minh/ Ho Chi Minh City: Thai corp International Viet Nam, Tan Binh extended IP, Binh Tan District, HCM City.
Benifit:
Working hour: from Monday to Friday; Annual leave: 12 days / year, after 2 working years extra 2 days (staff level) & 3 days (manager level).
Competitive salary
Lunch allowance
Insurance Benefits: Social Insurance (social, health, unemployment ins.), Personal Accident Insurance, Health Care Insurance.
Other benefits: 20/10; 8/3 Gifts, 1/6 & mid autumn festival's gift, Birthday Gift, using company products, Annual health check, other benefits (transportation, telephone, business trip...) according to the Company policy.
Annual business performance incentive/ bonuses.
Bachelor or Master's Degree in Business Administration, Marketing or related field.
At least 5 years in marketing or category management in FMCG
Good command of spoken and written in English and Computer Literacy
Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
Interpersonal, negotiation, and compromising skills
Strong team player, communication and listening skills
Leader , problem-solving skills, coaching and training skills
Good planning and management skill.
Quick conceptual thinker-able to grasp ideas and communicate them effectively
Station and work in HCM but must be mobile in travelling esp to Hanoi Vina
Work location: + Hồ Chí Minh: Công ty TNHH Thai Corp International Việt Nam Lô 5-4, đường M14, KCN Tân Bình mở rộng, Phường Bình Hưng Hòa quận Bình Tân, Hồ Chí Minh/ Ho Chi Minh City: Thai corp International Viet Nam, Tan Binh extended IP, Binh Tan District, HCM City.
Benifit:
Working hour: from Monday to Friday; Annual leave: 12 days / year, after 2 working years extra 2 days (staff level) & 3 days (manager level).
Competitive salary
Lunch allowance
Insurance Benefits: Social Insurance (social, health, unemployment ins.), Personal Accident Insurance, Health Care Insurance.
Other benefits: 20/10; 8/3 Gifts, 1/6 & mid autumn festival's gift, Birthday Gift, using company products, Annual health check, other benefits (transportation, telephone, business trip...) according to the Company policy.
Annual business performance incentive/ bonuses.
Quyền lợi được hưởng
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
Thông tin chung
- Mức lương: Thỏa thuận
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Hạn nộp: 27/09/2024
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