TRADE MARKETING SENIOR SPECIALIST

* Main purpose: The purpose of the Senior Specialist, Channel Operations is to develop and execute regional trade and channel-specific trade marketing plans; work closely with the sales front-line team, brand ambassador team to contribute significantly to the achievement of channel & region objectives.
* Accountabilities:
- Conduct monthly/quarterly briefings to deploy trade programs: Promotion, Activation, Visibility, Loyalty... to Field sales and BA teams
- Develop timeline and action plan to implement trade activities in field, make sure trade marketing activities deliver OTIF in field
- Follow up all of trade activities program to make sure implementation as right directions in field
- Collaborate with sales teams to ensure trade marketing activities are tailored to account-specific goals and needs
- Strengthen trade marketing plans by collecting and reporting data and insights on customer and trade environment issues and trends.
- Execute trade marketing activities for all our brands, taking full responsibility for trade marketing activations in assigned regions.
- Conduct monitoring and evaluation of trade promotion result and follow up plan.
- Measure and evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
- Propose tailor-made trade marketing activities and program for assigned region for business growth
- Provide other task to support to team and handle ad-hoc tasks as assigned
* Locations: Bình Dương/Đồng Nai
* Education & Experience:
- Education: Bachelor's Degree in Business, Marketing or related fields
- Years & Type of Experience: At least 3 years in trade marketing, channel management, field sales or related field preferred experience in FMCG company.
* Knowledge & Skills:
- Good understand of local market and customer/shopper behaviors/insight
- Ability to understand business strategies and tactics
- Good at interpersonal and communication skills
- Proficient in data analysis, report generation, and presentation skills
- Ability to work collaboratively in a cross-functional environment
* Personality:
- Proactive, energetic, confident, and independent
- Very result-oriented
- Self-motivated and ability to handle multiple task
- Creative and passionate, willing to take challenges.
- Can-do attitude and resilient
Ngành nghề: Tiếp thị / Marketing, Bán hàng / Kinh doanh, Thực phẩm & Đồ uống
Kinh nghiệm: 3 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Đồng Nai