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Mô tả công việc
Mô tả Công việc
As a Trade Marketing Specialist, you will be responsible for all trade marketing activities of Diag Laboratories with 3 clinics and 40+ patient service centers (PSC) in HCMC & Southern provinces.
1. Brand Visibility:
- Develop and implement branch-specific visibility guidelines.
- Collaborate with the Creative team to produce engaging marketing materials and POSM for branches.
- Ensure effective and goal-oriented utilization of POSM at sales points.
- Conduct regular market visits to evaluate actual display setups, gather insights on competitor displays, and identify opportunities for improvement.
- Propose adjustments and strategies to enhance the effectiveness of brand displays at branches based on field observations and market trends.
2. Promotion Management:
- Announce and train relevant departments/stakeholders on promotion programs.
- Ensure the implementation of promotion programs effectively reaches end consumers.
- Monitor promotion program performance and provide actionable recommendations for management.
3. Event/ Activation:
- Plan and execute customer events such as health talks, workshops, and activations.
- Coordinate with cross-functional teams to follow event checklists and action logs, ensuring smooth execution.
4. Reports/Planning:
- Prepare and deliver Trade Marketing reports, including daily, weekly, and monthly updates on visibility and promotion performance.
- Coordinate monthly and quarterly budget planning and promotion strategies.
- Work with cross-functional teams to ensure timely delivery of consumer programs.
Yêu cầu
Yêu Cầu Công Việc
+ Experience Required: 3-5 years of working experience in marketing/ trade marketing. Experience in the healthcare industry is a plus.
+ Skills Required:
- Problem-solving skills
- Fluent in English
- Efficiency in Excel, Powerpoint..
- Good oral and written communication, able to convince/influence/manage peers & stakeholders.
- Design Experience is a plus.
- Trade Marketing skills are preferred including Visibility enhancement, POSM management, activation management, and promotion management...
+ Other Requirements:
- Proactive, self-motivated, energetic
- Integrity, strong work ethic
- Comfortable with complex/ambiguous situations
- Willing to make changes & challenge the status quo.
- Ability to prioritize and organize workloads independently when required
- Team player and the ability to work across different multi-media platforms and departments
- To set own priorities in line with business needs and work constructively within the team and on your own initiative
- Ability to problem solve and 'make things happen'
- Attention to detail
Quyền lợi
Laptop
Chế độ bảo hiểm
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Nghỉ phép năm
Thông tin khác
Địa điểm làm việc
Hồ Chí Minh
414-420 Cao Thắng, Phường 12 (Quận 10), Quận 10, Thành phố Hồ Chí Minh
Thông tin chung
- Ngày hết hạn: 28/02/2025
- Thu nhập: Cạnh tranh
DIAG MEDICAL DIAG CENTER là một trong những trung tâm xét nghiệm và chẩn đoán Y khoa lớn nhất ở Việt nam hiện nay. Với trang thiết bị hiện đại, công nghệ tiên tiến theo tiêu chuẩn quốc tế, MEDICAL DIAG CENTER sẽ cung cấp cho Quý Khách hàng một dịch vụ Y khoa nhanh chóng, chính xác, tin cậy
Quy mô công ty
Từ 101 - 500 nhân viên
