Mô tả Công việc
1. MT TMKT Planning:
• Research shopper behavior at retail chains
• Collaborate with Brand department to develop NPD plans / Sales-Brief events
• Collaborate with MTP to develop promotional / on-top campaigns
2. Visibility & Merchandising:
- Design and produce point-of-sale materials (POSM) and promotional displays to ensure they are eye-catching and align with brand identity.
• Optimize display placement (Space Management/Planogram) on the shelves of retail chains.
3. Coordinate/Implemente Activations:
• Schedule, organize, and supervise activation activities at points of sale.
• Coordinate with Field Sales to implement programs to stores on time and accurately
• Research and develop gift ideas for activation campaigns to enhance shopper engagement and campaign effectiveness.
4. Tracking & Post-Evaluation:
• Collect data and report monthly Sell-in and Sell-out
• Measure and evaluate "Post-Campaign Evaluation"
• Support evaluation of promotion effectiveness and recommend improvements for future campaigns.
• Update competitor activities and provide feedbacks/proposals of all competitive activities.
5. Administration & Project Support:
• Support budget tracking, expense monitoring, documentation management, and coordination with internal departments to ensure smooth execution of
Trade Marketing activities.
• Other assignments from line manager