traffic acquisition specialist ( Digital Marketing)

About Technology at Decathlon

Decathlon initiated a deep tech transformation to become an international digital giant. We transform our system landscape to support business growth on both physical and digital channels and we raise the bar of our technical expertise.

To support this growth, Decathlon Vietnam is looking for a traffic manager who accompanies the retail teams.





Your Mission :

To monitor internet users' browsing habits and incite these users to visit the website, download the application and go to the physical stores.

You define the traffic roadmap by working on the paid and non paid traffic.



*Paid Traffic

As a Traffic Manager, you expect to optimise the campaign as it progresses and deliver the best possible results. At the end of each campaign,you do the campaign assessment and report to please share the purpose of this task here)



*Non Paid Traffic

You lead on the topic of search engine optimisation (SEO) and organic traffic. You focus on making the owned channels (website, stores, application, and social media) as visible as possible to users, to work alongside with The team to reach ambitious targets for growth in market share.





Your responsibilities :

Write the traffic roadmap aligned with The business strategy

Develop, manage and optimize comprehensive paid ads campaigns

Audit and optimize new & existing ad campaigns to ensure KPIs are met such as budget spend, timelines, CPA, ROI, and ROAS

Identify new opportunities to increase client conversions regularly

Set up reporting to follow the performance

Plan, develop and implement SEO strategy

perform thorough keywords research with a routine

Work towards organic search optimization and ROI maximization

Identify technical opportunities to improve SEO rankings

Identify opportunities to innovate and improve, providing additional benefits to the customer