Trưởng Phòng Marketing

PURPOSES:
The Marketing Manager will plan, lead, direct, develop, and coordinate the process, activities, and staff of departments including of Marketing in order to develop sales target of company
DUTIES:
- Develop and manage marketing strategy and branding plans including launching new season, store's grand opening, customer events and managing portfolios of existing products.
- Push growth on the brand/product(s) through the development and implement of advertising and retail excellence, plus trade and consumer promotion campaigns.
- Own marketing calendar and Roll out plan and ensure a timely delivery of all retail marketing tools.
- Plan and execute customer strategy and research customer's insights.
- Analyze market and consumer data and provide useful recommendations to management and reflect into business strategy and plan.
- Own media channel strategy & execution, drive digitization as leading edge of the brand/products
- Lead direct reports to high professional marketing performance and develop them to next level.
- Build strong relationship to press and media agencies, etc.
- Weekly supervise and report for team operating via project metrics.