1. Overview
Halocom is looking for a creative, adaptable, and trend-savvy Social Media Creative Specialist with a strong understanding of audience behavior across social media platforms.
The role is responsible for developing creative ideas, concepts, and content scripts that translate into entertaining, engaging, relatable, and shareable content. You will also take ownership of creative direction and work closely with the production team to turn ideas into high-quality content with measurable impact.
We value individuals with independent creative thinking, a willingness to experiment, and the ability to explore fresh approaches rather than relying on conventional content formulas.
2. Job Description
2.1. Content Research & Ideation
- Research social media trends, audience behavior, and high-performing content formats across relevant platforms.
- Proactively develop creative ideas, concepts, and content series with strong entertainment and viral potential.
- Explore fresh, unconventional, and audience-relevant approaches to content development.
2.2. Creative Development & Scriptwriting
- Develop creative concepts, ideas, and scripts for short-form videos and various social media content formats.
- Create compelling hooks, storytelling approaches, and engaging scenarios to capture audience attention, improve retention, and drive engagement.
- Develop diverse content formats, including entertainment, humor, storytelling, interactive content, trend-based content, and other creative formats.
2.3. Creative Direction & Content Production
- Provide creative direction and collaborate with Editors, Designers, and Content Creators throughout the production process.
- Follow up on content execution, filming, and editing to ensure production quality.
- Review content, provide feedback, and request adjustments to ensure alignment with the original creative concept and direction.
2.4. Performance Analysis & Optimization
- Monitor and evaluate content performance through key metrics such as views, engagement, shares, comments, and reach.
- Analyze high-performing content to identify successful formats and creative opportunities.
- Continuously experiment with and refine content formats to improve reach, engagement, and shareability.