TV or AC Product Manager (Product Sales/Product MKT)

Mô tả Công việc
This position is reponsible for Tivi or Air Conditioner category.
The job holder is responsible for supporting business development, participating in every work detail to support the PM director to process and take action of delivering and implementing product business strategy, formulating sales (SI/SO) guidelines, managing the product lifecycle, and integrating the functional departments to ensure the implementation of the business strategy and management execution to get results.
Main responsibilities:
1. Product business strategy formulation: manage sales strategies in the region, formulate sales (SI/SO) guidelines; Execute and implement various functional management strategies based on strategic coordination; TOP channel customer sales management to support the branch's annual business goals
− PSI management & process; close working with related departments for problem identification and solutions provision
− Tracking target implementation and pushing target achievement
− Survey and analyze market insight (including products, price, competition, channels, consumption, etc.), demonstrate the output to relevant stakeholders
− Collect information from the regions, grasp the customer's situation, and participate in the customer's policy draft and action.
2. Product operation:
− Manage product lineup activities, develop product plans and drive execution, market benchmarking
− Manage new product launches and product transitions for the product area involving other departments as required
− Formulate core channel breakthrough strategies and implement them
− Utilize the product assortment to actively promote product areas at trade/consumer shows within the brand's and TCL's objectives and guidelines
− Monitor and steer stock availability of products
− Manage and resolve product queries to ensure correct information is supplied to the sales force and other departments as required
− Formulate and manage retail SO strategies for key models
− Product portfolio and planning, technical support for branches
− Work closely with the training teams to promote internal and external training activities with key focuses on the product area
− Create and manage product features and descriptions to enable sales and marketing departments to create documentation and collateral
3. Relationship:
− Closely working with HQ for product management
− Build and maintain positive and productive relationships with key stakeholders
− Facilitate cooperation with Marketing, Sales, Planning & Logistic Departments