UA Marketing

User Acquisition Strategy:
Planned and executed advertising strategies to attract new users.
Analyze the market and competitors to optimize long-term strategies for campaigns. Budget & Campaign Management:
Allocate and optimize the advertising budget across platforms (Facebook, Google Ads, TikTok, Unity Ads, ironSource, etc.).
Ensure strong performance by monitoring CPI, and CPA metrics and optimizing ROAS and ROI for all campaigns.
Performance Analysis & Optimization:
Track, analyze, and optimize campaign performance using key metrics such as CTR, CPI, LTV, and ROAS.
Apply data-driven methods to improve advertising effectiveness continuously. Collaboration with the Product Development Team:
Work closely with the game development team to stay updated on new features and ensure advertising messages align with the product.
Provide feedback on product development strategies based on campaign data and user feedback.
Collaborate with the creative team to develop innovative and effective marketing materials. Ad Partner Management:
Build relationships with advertising partners and networks to maximize user quality and reach.
Negotiate with partners to ensure the best outcomes for the company. Trend Updates & Reporting:
Stay updated on the latest trends in marketing, advertising technology, and user behavior.
Prepare regular performance reports and adjust strategies based on data insights.