User Acquisition

We are looking for a User Acquisition to join our team. As a User Acquisition at MapleLabs, you will not only become the driving force behind all the marketing initiatives and strategy to grow and maintain a large user base for the product but also have the chance to own an entire process of app development from coming up with product ideas to prioritize feature and decide on the product roadmap.
Key responsibilities
User Acquisition:
Analyze & optimize ASO on both iOS & Android, familiar with using Google Play Store, doing A/B test, ASO Keyword & drawing insights
Plan and set up campaigns via multiple ad networks (such as Google UAC, Apple Search Ads, Facebook, Mintegral, Unity, Applovin ...) to drive app installs and user engagement
Continuously monitor and optimize campaigns for maximum performance and ROI.
2. Product Strategy and Development:
Conduct thorough app research to identify trends and user preferences.
Prioritize features based on market demands and user feedback.
Create and manage a comprehensive product roadmap.
Oversee backlog to ensure timely feature implementation.
Efficiently manage developer workloads for optimal productivity.
3. Monetization:
Develop an optimal monetization model (in-app advertising or subion model and ad flow logic for in-app advertising model