Visual Merchandising Specialist for Ecommerce

Công ty TNHH ActsOne Vietnam

Địa điểm làm việc: Hồ Chí Minh, Long An

Hết hạn: 15/04/2024

Chi tiết công việc
Giới thiệu công ty

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Mô tả công việc

1. Design and Implementation of Visual Strategies:
• Objective: Create an inviting and visually appealing online storefront that aligns with the brand's identity.
• Tasks:
• Designing banner images, selecting color schemes, and arranging products in a way that guides the customer journey. Ensuring the storefront is updated regularly to reflect promotions, seasonal changes, or new product launches.
• Develop visual merchandising strategies that align with the brand's identity, marketing goals, and target audience preferences.
2. Product Selection and Display:
• Objective: Strategically showcase products to maximize visibility and sales.
• Tasks:
• Choosing which products to highlight on the homepage or in specific sections based on sales data, stock levels, and marketing priorities.
• Implementing dynamic product recommendations to personalize the shopping experience.
3. Promotion Strategy:
• Objective: Utilize visual elements to support and enhance promotional campaigns.
• Tasks:
• Designing and deploying visual assets that highlight discounts, special offers, or exclusive products.
• Coordinating the visual theme of the promotion across the shop page, email marketing, and social media channels.
4. Brand and Shop Identity through Visual Design:
• Objective: Ensure that every visual element communicates the brand's values and aesthetic.
• Tasks:
• Developing a consistent visual language (including logo usage, typography, and imagery) that's applied across all online and offline marketing materials. Crafting unique and memorable visual experiences that differentiate the brand from competitors.
5. Collaboration and Livestreaming with KOLs:
• Objective: Leverage the influence of KOLs to enhance brand visibility and credibility.
• Tasks:
• Identifying and partnering with KOLs whose followers align with the brand's target audience. Coordinating with KOLs to ensure that the visual presentation of products during livestreams is engaging and on-brand. Providing KOLs with visual assets and guidelines for promoting products.
6. Training on Product Knowledge:
• Objective: Equip KOLs and internal team members with the necessary product knowledge to effectively promote and sell.
• Tasks:
• Developing training materials that include not just product details but also key visual selling points. Organizing training sessions that cover how to present products visually in a way that resonates with the target audience.
7. Optimization of Product Listings:
• Apply A/B testing to different visual arrangements and elements to determine the most effective setups for engagement and conversion.
8. Analysis and Reporting:
• Monitor and analyze performance metrics, such as click-through rates, conversion rates, and time spent on page, to gauge the effectiveness of visual merchandising strategies.
• Use insights from data to make informed decisions and adjustments to visual presentations.

Yêu cầu

1. Educational Background:
• Degree in Marketing, Business, Graphic Design, Visual Merchandising, or a related field.
2. Essential Skills and Experience:
• Visual Design Skills: Proficiency in graphic design software (e.g., Adobe Photoshop, Illustrator) to create engaging visuals.
• A strong aesthetic sense with an understanding of layout, color theory, and typography.
3. E-commerce Expertise:
• Familiarity with e-commerce platforms like Shopee and Lazada, including their specific requirements for shop design and product presentation.
• Experience in optimizing product listings and shop pages for both aesthetics and functionality.
4. Marketing and Promotional Knowledge:
• Understanding of digital marketing principles and how to apply them in an e-commerce context.
• Ability to develop and implement promotional strategies that are visually compelling and aligned with the brand's objectives.
5. Brand Development:
• Experience in building or maintaining a brand identity through visual design.
• Ability to ensure consistency of the brand's visual language across all customer touchpoints.
6. Collaboration and Communication:
• Strong communication skills to effectively collaborate with KOLs, designers, marketing teams, and other stakeholders.
• Experience in briefing and working with external partners, such as KOLs and design agencies.
7. Analytical Skills:
• Ability to analyze performance data (e.g., engagement rates, conversion rates) to inform visual merchandising decisions.
• Competence in using analytics tools to track the effectiveness of visual strategies.
8. Project Management:
• Strong organizational skills to manage multiple projects simultaneously.
• Ability to work under pressure and meet deadlines.
9. Training and Development:
• Experience in creating and delivering training materials related to product knowledge and brand standards.
• Ability to educate and inspire team members and KOLs about the brand and its products.
10. Personal Attributes:
• Creativity and Innovation: Constantly seeking new ideas and inspiration to keep the visual presentation fresh and engaging.
• Attention to Detail: Ensuring that all visual elements are executed to the highest standard.
• Adaptability: Being open to feedback and able to adjust strategies based on performance data and changing market trends.
• Passion for E-commerce: A genuine interest in online retail and staying abreast of the latest industry developments.
11. Additional Requirements:
• Portfolio of Work: Candidates should be prepared to show a portfolio that demonstrates their skills in visual design, particularly within an e-commerce context.
• Industry Knowledge: Keeping up-to-date with trends in e-commerce, digital marketing, and visual merchandising.