Account Management Intern (FMCG, Mother, Kids and Baby - TikTok Shop, Vietnam) - 2027 Start

Responsibilities
About the team The FMCG, Fast Moving Consumer Goods team manages MKB (Moms, Kids & Babies). The team works closely with commercial, campaign, platform, and cross-functional teams to drive account growth, operational excellence, and business execution for strategic partners.
About The Role
As a account management intern, you will support the growth and day-to-day management of merchants in the FMCG category on TikTok Shop. You will work closely with line managers and cross-functional teams to ensure smooth operations and drive merchants performance. This role offers hands-on experience in merchant management, data analysis, and e-commerce operations in a fast-paced environment, helping you build a strong foundation for your future career.
We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth.
Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals.
Candidates may apply to a maximum of two positions across Our Company and its affiliates globally. Applications will be considered in the order they are submitted.
Applications are reviewed on a rolling basis, so we encourage you to apply early. Please clearly state your availability in your resume, including your start and end dates.
Responsibilities
Manage and grow a portfolio of key accounts of Mother, Kids and Baby, owning their day-to-day performance and development
Analyze merchant performance (traffic, conversion, AOV, GMV) to identify gaps and drive actionable improvements
Drive merchant participation and execution in campaigns, ensuring readiness and maximizing sales impact
Work closely with merchants to optimize assortment, pricing, and content (livestream & short video) to improve conversion
Identify and scale high-potential merchants, building repeatable growth cases across the portfolio
Coordinate with cross-functional teams (Campaign, Ads, etc.) to resolve issues and unlock merchant growth
Maintain accurate merchant data and ensure timely communication of platform updates, policies, and initiatives
Qualifications
Minimum Qualifications
Currently pursuing a undergraduate in Marketing or a related business discipline.
Strong analytical and logical thinking mindset
Comfortable working with data (Excel/Google Sheets is a must)
Good communication and stakeholder management skills
Proactive, responsible, and able to manage multiple tasks under deadlines
Preferred Qualification
Interest in E-commerce, especially Health, Beauty, Personal Care and Moms & Baby category is a plus
Ability to follow structured processes while identifying improvement opportunities
Data-driven thinking with attention to details
Ownership mindset (proactive follow-up, not waiting to be pushed)
Willingness to learn fast and adapt in a fast-paced environment
If you have any questions, please reach out to us at [protected info]
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.