Ads Specialist | Hybrid working

Job overview and responsibility
We are seeking a data-driven, results-oriented Ads Specialist to plan, execute, and optimize paid media strategies across top digital channels. Your core objective is to maximize Return on Ad Spend (ROAS), acquire high-quality B2B and B2C leads, and fuel market expansion across the APAC region.
Campaign Planning & Execution: Design and launch end-to-end paid advertising campaigns across major advertising platforms, including Facebook Ads, Google Ads (Search, Performance Max, Youtube), TikTok Ads, and regional e-commerce ads (Shopee, Lazada).
A/B Testing & Creative Iteration: Collaborate closely with content creators and designers to continuously run dynamic split tests on ad creatives, copy, hooks, and landing pages to find high-performing winning angles.
Budget & ROAS Optimization: Monitor daily ad spend, bidding configurations, and audience targeting parameters to minimize Cost Per Lead (CPL) and ensure maximum conversion efficiency.
Data Analytics & ROI Reporting: Implement tracking codes (Meta Pixel, Google Tag Manager, GA4) flawlessly; interpret complex funnel drop-offs and deliver weekly data-backed marketing ROI presentations to regional stakeholders.
Market Insight Tracking: Monitor competitor digital movements, bidding trends, and evolving platform algorithm shifts within the tech and lifestyle industries to adjust active funnels preemptively.
Required skills and experiences
Experience: from 2 years of proven hands-on experience as a Digital Ads Specialist, Performance Marketer, or Media Buyer, preferably working with premium consumer tech gadgets, e-commerce brands, or agency environments.
Platform Mastery: Advanced dashboard proficiency in Meta Ads Manager, Google Ads Center, and TikTok Ads Manager. Valid platform certifications are highly preferred.
Technical Analytics: Solid command of Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion pixels, and UTM setup protocols.
Language Skills: Good command of English (both written and verbal)
Preferred skills and experiences
Analytical and numbers-driven, comfortable with handling matrix calculations, high problem-solving agility, and comfortable working in a hybrid setup.
Why Candidate should apply this position
Competitive base salary plus attractive monthly/quarterly bonuses tied closely to growth KPIs and ROAS milestones.
High workplace autonomy and flexibility through our official On-site / Hybrid operational format.
Direct access to advertising resources, beta features, and strategic tools from platform partners via the Trilien Group corporate network.
Clear pathways to step up into Digital Marketing Manager or Performance Growth Lead positions.
Standard social insurances and premium corporate private health care programs.
Report to
Director