Affiliate Manager

A. Brand-Client Affiliate Management (FMCG portfolio)
• Client & portfolio ownership: Own the portfolio of FMCG brand clients currently using OnPoint's affiliate service; act as the primary point of contact and grow account value and satisfaction.
• Target ownership: Deliver monthly, quarterly and annual GMV/Revenue targets for each FMCG brand through affiliate marketing on TikTok Shop, Shopee and social platforms.
• Affiliate strategy per brand: Build and execute affiliate strategies and campaign calendars (video + livestream) tailored to each FMCG brand's category, seasonality and commercial objectives.
• Campaign management: Own end-to-end campaigns - briefing, proposal, commercial terms, content-affiliate matching, launch and optimization across video and livestream.
• Commercial & negotiation: Negotiate commission and commercial terms; build and retain strong brand-client and creator partnerships; identify upsell and service-expansion opportunities.
• Performance & budget: Monitor performance, optimize ROI and budget efficiency, and deploy backup plans when brand targets are at risk.
• Team leadership: Lead, coach and manage the affiliate team serving the portfolio; set goals, review performance, and build a goal-oriented, high-accountability culture.
B. Affiliate Operations
Builds and owns the operational backbone of affiliate delivery - the working flow, RACI, SOPs and data flow/reporting line - so that the affiliate service scales reliably across brands and teams.
• Build the affiliate working flow: Design and document the end-to-end affiliate working flow (client brief → revenue plan → recruitment/onboarding → campaign setup → execution → monitoring/optimization → reconciliation & payout → reporting) with clear hand-offs, timelines and SLAs across Content, Media, Livestream, Planning & Solution and Commercial, standardized to be repeatable and to onboard new FMCG brands quickly.
• Build the RACI: Define and enforce a clear cross-team RACI (Responsible, Accountable, Consulted, Informed) for every step of affiliate delivery, aligning ownership between Affiliate, Commercial (hunting/account) and enabling teams (Content, Media, Livestream, Planning) to eliminate overlap and gaps.
• Build the SOPs: Build the affiliate SOP set - onboarding & KYC, commission setup & payout reconciliation, campaign briefing & content-affiliate matching, performance tracking & reporting cadence, escalation & backup-plan, and data accuracy & platform tool administration.
• Build the data flow & reporting line: Design the affiliate data flow and reporting line - sources (platform back-office, dashboards, payout data), owners, refresh cadence and single source of truth - with standard dashboards and clear metric definitions (GMV, revenue, commission, ROI) for affiliates, brand clients and HOD, driving automation to reduce manual, error-prone reporting.