Affiliate Marketing Executive (Beauty Brand)

About Us:
AIRR Labs, headquartered in Singapore, is a leading e-commerce enabler in Southeast Asia, specializing in FMCG, Beauty, and Lifestyle brands on platforms like TikTok Shop, Shopee, and Lazada. The company provides comprehensive digital commerce solutions, including content strategy, performance marketing, store management, short-form video production, livestreaming, and multi-channel fulfillment.
About the job:
The Affiliate Marketing Executive (Beauty Brand) will be dedicated to driving affiliate and creator partnership strategies for AIRR Labs' Beauty portfolio - covering both existing partner brands and brands currently in the pitching stage. This role focuses on identifying and onboarding suitable KOLs/KOCs within the beauty space and managing end-to-end affiliate campaigns across TikTok, Shopee, and other social commerce platforms. You will maintain strong relationships with beauty creators and MCNs, support the Account/BD team during brand pitching with affiliate network insights, negotiate deals, track performance, and generate insights to optimize ROI.
The ideal candidate has a genuine interest in the beauty category, understands the beauty creator landscape, and thrives in a fast-paced, collaborative environment.
Job Responsibilities:
Beauty Affiliate Sourcing & Campaign Execution:
Understand brand insights and specific campaign objectives for Beauty brands (both existing partners and pitching brands); receive guidelines and requirements from the Account team to identify and scout suitable beauty affiliates on TikTok, Shopee, and other relevant channels for livestream and video review projects.
Build and maintain a dedicated network of beauty KOLs/KOCs, and collaborate with MCNs to source potential beauty creators for affiliate bookings.
Negotiate pricing and contract terms with beauty KOLs/KOCs, onboard them for collaborations, and manage affiliate commissions while ensuring clear alignment on timelines and ways of working.
Brief KOLs/KOCs on scripts and brand expectations, and manage them throughout the campaign to ensure effective, on-time content delivery that meets beauty brand standards.
Performance Tracking & Insights:
Track and analyze affiliate and MCN/TAP campaign performance across beauty brands to generate actionable insights that drive better results and optimize ROI.
Identify trends, opportunities, and root causes behind performance fluctuations specific to the beauty category, and continuously improve affiliate strategies accordingly.
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field.
2-3 years of experience in affiliate marketing, KOLs/KOCs booking, with a strong network of creators - experience in the beauty category strongly preferred.
Familiarity with MCN/TAP (TikTok Affiliate Partner) campaign operations is a strong plus.
Excellent negotiation, relationship management, and campaign planning skills, with strong analytical ability to assess performance metrics.
Genuine interest in beauty/skincare/cosmetics trends; active TikTok user who stays updated on the latest beauty content and creator landscape.
Friendly, outgoing, and collaborative personality with strong communication skills.
Data-driven mindset with great attention to detail and focus on performance outcomes.
Ability to work both independently and as part of a team, handle multiple beauty brands simultaneously, and perform well under pressure.