APAC Content Specialist

Job description
About GFT
GFT Technologies is an AI-centric global digital transformation company. We design advanced data and AI transformation solutions, modernize technology architectures and develop next-generation core systems for industry leaders in Banking, Insurance, Manufacturing and Robotics. Partnering closely with our clients, we push boundaries to unlock their full potential.
With deep industry expertise, cutting-edge technology, and a strong partner ecosystem, GFT delivers responsible AI-centric solutions that combine engineering excellence, high-performance delivery and cost efficiency. Our team of 12,000+ technology experts operate in 20+ countries worldwide offering career opportunities at the forefront of software innovation.
About the Role
We are seeking an experienced APAC Content Specialist to lead the creation of high-impact content across our B2B IT consulting marketing function. This is a senior individual contributor role for a seasoned writer who understands the nuances of the technology and consulting landscape - someone who can translate complex ideas into compelling narratives that resonate with C-suite buyers, IT leaders, and technical decision-makers alike.
You will be the content engine behind our brand and demand generation efforts, driving everything from thought leadership and long-form editorial content to campaign assets and sales enablement materials.
Key Responsibilities
Content Strategy & Editorial
Develop and own a comprehensive content strategy aligned with our marketing strategy and goals.
Build and manage an editorial calendar spanning multiple content formats, personas, and stages of the buyer journey.
Define and maintain the brand voice, tone, and messaging framework across all written assets.
Conduct audience and competitive research to inform content direction and identify whitespace opportunities.
Long-Form & Thought Leadership Content
Write authoritative long-form content, including white papers, research reports, eBooks, and executive guides on topics such as AI, cloud transformation, managed services, cybersecurity, digital modernization, and more.
Develop thought leadership articles and bylines for senior executives and subject matter experts.
Produce case studies and success stories that articulate measurable client outcomes and demonstrate consulting expertise.
Ghostwrite executive-level content for LinkedIn, industry publications, and speaking submissions.
Campaign & Demand Generation Content
Create content assets for integrated campaigns, including landing pages, email sequences, nurture tracks, and paid media copy.
Partner with the Campaign Manager to develop GEO-driven blog content and pillar pages that attract and convert target accounts.
Write compelling ad copy, CTAs, and conversion-focused content across digital channels.
Support ABM (Account-Based Marketing) initiatives with personalized content tailored to target verticals and accounts.
Collaboration & Stakeholder Management
Act as a key strategic partner to marketing, sales, and executive leadership on content and messaging.
Brief and manage external copywriters, agencies, or freelancers when required.
Present content plans and performance insights to stakeholders.
Champion content quality standards and provide editorial guidance across the broader marketing team.
Work closely with subject matter experts to develop positioning and messaging for our offerings prior to go-to-market.
Evaluate requests, set priorities, and make well-justified decisions, including when to decline requests, with clear and constructive guidance.
Profile description
Qualifications
Excellent English proficiency, with outstanding written and spoken communication skills.
Bachelor's degree and 3-5 years of professional content writing experience, with significant experience in B2B technology.
Demonstrated expertise in writing for senior business and technical audiences, including CIOs, CTOs, IT Directors, and procurement leaders.
Proven portfolio of long-form content (white papers, eBooks, case studies, executive thought leadership) that has driven measurable marketing outcomes.
Strong understanding of content's role across the full B2B buyer journey and ABM strategies.
Experience with SEO best practices, content performance analytics, and an understanding of how GEO works.
Exceptional research skills, with the ability to rapidly absorb complex technical subject matter and produce accurate, compelling content.
Outstanding editing and proofreading skills, with meticulous attention to detail.
Ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.
Nice to Have
Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce.
Experience with content management systems (CMS) and basic SEO tools (SEMrush, Ahrefs, etc.).
Exposure to analyst relations content and experience creating research studies.
Undergraduate or postgraduate degree in English, Journalism, Communications, Marketing, or a related field.
Note: Due to the high volume of applications we receive, we are unable to respond to every candidate individually. If you have not received a response from GFT regarding your application within 10 working days, please consider that we have decided to proceed with other candidates. We truly appreciate your interest in GFT and thank you for your understanding.