APAC Senior Digital Executive

Inspired Education is the leading global group of premium schools, with a portfolio of 126 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13.
Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.
ROLE SUMMARY
We are looking for an experienced digital media professional to join our rapidly growing digital team. Reporting to our Head of Social, they will be accountable for implementing impactful organic social, paid digital campaigns and content marketing campaigns across Inspired schools in the APAC region.
The senior digital executive will work collaboratively with local, Auatralian, New Zealand and Indonesian digital executives to execute best in class organic social strategies. This role will involve a dynamic blend of strategic thinking, relationship management, and staying at the forefront of digital trends to optimise organic social media performance in the education sector in APAC. This role will focus on delivering brand awareness, high engagement, enrolment, and retention activity.
This will involve driving the overarching planning, implementation, and optimisation of Inspired's owned school channels. This role is based onsite in Ho Chi Minh City at the Australian International School.
For this role, we are looking for a passionate and dynamic person who is highly motivated, a forward thinker and can lead digital efforts and strategic implementation. The ideal candidate will have at least 5 + years of proven experience in building organic and paid social awareness and brand equity, and someone who is keen to develop their career and have a passion for owned channels.
KEY RESPONSIBILITIES
Building and developing a centre of excellence to champion social media across our schools in the APAC region and ensure all schools have in place robust, progressive, and effective social media strategies.
Partner with the performance marketing team to build, optimise and report on Paid Social Campaigns across Meta.
Thoroughly understand the needs and requirements of the individual schools and ensure the organic and paid social strategy and frameworks support appropriate and relevant content and activities.
Monitor industry developments and identify opportunities for the business and measure their impact.
Identify potential revenue streams for the business through emerging social products.
Implement innovative approaches to enhance organic social media presence.
Work with school leadership teams on ensuring social media efforts are align with their priorities.
Identify ways to improve the overall social strategy which includes finding efficiencies, identifying gaps in the business, and utilising the current resource to drive incremental awareness.
Social campaign management: optimise deliverables to ensure the best business return on investment.
To report on KPI's including metrics that evaluate brand awareness, ROI and retention.
To share regular social and content best practice updates with both the marketing business units to develop understand across the board.
Analyse performance metrics and provide actionable insights and generate insightful reports.
THE IDEAL CANDIDATE WILL HAVE:
Skills & Experience
Minimum 5+ years of proven experience in organic and paid social media, ideally in a multi-national marketing environment.
Experience managing social media channels across LinkedIn, Instagram, TikTok, Facebook and Zalo.
Experience activating and optimising Paid Social Ads across Meta.
Experience in creating content and managing output following a brief and meet deadlines.
Knowledge of scheduling and reporting using social media tools and platforms.
Ability to analyse social data via social media reporting tools.
Proficient in English and Vietnamese - excellent verbal and written communication skills
A willingness to learn and great attention to detail and ability to collaborate with a global team and work independently.
PERSONAL ATTRIBUTES
Highly Motivated &
• Driven - Self-starter who takes initiative and delivers results.
Forward-Thinking &
• Innovative - Open to new ideas, trends, and emerging social opportunities.
Passion for social media &
• Owned Channels - Strong enthusiasm for digital marketing and brand building.
Strong Communication Skills - Clear verbal and written communication across global teams.
Attention to Detail - Ensuring accuracy in campaigns, reporting, and execution.
Adaptability &
• Willingness to Learn - Open to continuous improvement and evolving industry trends.
Collaborative Mindset - Ability to work effectively with diverse, cross-regional teams.
Time Management &
• Reliability - Ability to follow briefs, manage multiple priorities, and meet deadlines consistently.
SAFEGUARDING STATEMENT
Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed.
Visit our careers site for more information; [protected info]