Apps Monetisation Manager (Ads & IAP)

Company: Oogway Apps ([protected info])
Function:Growth / Monetisation
Location:[City / Remote / Hybrid]
Reports to:[Head of Growth / Head of Product / COO]
Employment type:Full-time
About Oogway Apps
Oogway Apps builds and operates a portfolio of mobile apps across gaming and non-gaming categories. We are looking for a monetisation owner who can grow revenue across the portfolio while protecting user experience and retention.
Role Overview
You will own the monetisation strategy and execution for a set of apps in the Oogway portfolio, covering both ad revenue (IAA) and in-app purchases and subscriptions (IAP). You will work with product, engineering, UA/marketing, design, and analytics to design monetisation systems, run experiments, optimise yield, and improve LTV and ARPDAU, while keeping ROAS and retention healthy.
Key ResponsibilitiesAd monetisation
Own ad revenue for assigned apps across rewarded, interstitial, banner, native, app-open, and MREC formats.
Manage mediation platforms (e.g., AppLovin MAX, Google AdMob/AdMob Mediation, IronSource/LevelPlay, Unity LevelPlay) and ad network integrations (e.g., Meta Audience Network, Unity Ads, Mintegral, Pangle, Liftoff/Vungle, InMobi, Moloco).
Optimise waterfalls and bidding setups, floor prices, placements, frequency caps, pacing, and ad-unit configurations by geo, user cohort, and app version.
Run A/B tests on ad placements, formats, timing, and session-level ad load to maximise ARPDAU without hurting retention or session length.
Monitor fill rates, eCPMs, show rates, latency, and ad quality, and work with partner account managers to resolve issues and unlock better demand.
Ensure ad quality and compliance through creative filtering, category blocking, and malicious or misleading ad monitoring.
IAP and subscription monetisation
Own IAP and subscription revenue, including pricing, packaging, offers, paywalls, trials, and promotions.
Design and test store catalogues, price points, regional pricing, bundles, starter packs, and limited-time offers (gaming), and paywall designs, trial structures, and annual-vs-monthly mix (non-gaming).
Work on conversion, payer penetration, ARPPU, renewal rate, churn, and win-back strategies.
Manage subscription tooling and billing infrastructure (e.g., RevenueCat, Adapty, native Google Play Billing / StoreKit).
Hybrid monetisation and LTV
Build the right mix of ads and IAP for each app based on genre, audience, and geography.
Model LTV by cohort, channel, and geo, and partner with the UA team to set bidding targets and payback windows.
Identify new revenue levers such as offerwalls, rewarded video economies, sponsorships, or premium tiers.
Analytics and reporting
Build and maintain dashboards for revenue, ARPDAU, eCPM, impressions per DAU, conversion, ARPPU, LTV, and ROAS.
Run cohort, funnel, and segmentation analysis to find opportunities and diagnose revenue drops.
Deliver weekly and monthly performance reports with clear insights, forecasts, and recommendations.
Cross-functional collaboration
Work with product and design to integrate monetisation into game economies and app flows without harming the experience.
Work with engineering on SDK integrations, updates, QA, and release management for ad and billing SDKs.
Work with UA/marketing to align monetisation with acquisition strategy and ensure positive unit economics.
Keep apps compliant with Google Play and App Store policies, privacy regulations (GDPR, CCPA), consent frameworks (CMP/UMP), ATT, and COPPA where relevant.
RequirementsMust have
3-6 years of experience in mobile app monetisation, ad ops, or product growth, with hands-on ownership of ad revenue and/or IAP.
Strong working knowledge of mediation platforms, programmatic and bidding concepts, and ad network ecosystems.
Proven track record of improving ARPDAU, eCPM, conversion, or LTV through structured experimentation.
Solid understanding of mobile metrics: retention, ARPDAU, LTV, ROAS, payer conversion, eCPM, fill rate.
Strong analytical skills, with comfort in spreadsheets and SQL, and in BI tools (Looker Studio, Tableau, Power BI, Metabase, or similar).
Experience with A/B testing tools (Firebase Remote Config, Google Optimize alternatives, Unity Remote Config, or in-house frameworks).
Excellent communication skills and the ability to influence product and engineering decisions.
Good to have
Experience across both gaming (hyper-casual, casual, hybrid-casual, midcore) and non-gaming (utility, productivity, lifestyle, edtech, photo/video) apps.
Experience with subscription apps and paywall optimisation.
Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Singular, Firebase, GameAnalytics, Amplitude, Mixpanel).
Understanding of Python or scripting for automation and reporting.
Knowledge of privacy, consent, and platform policy requirements.
Experience working with publisher or ad network account managers to negotiate better terms.
Key Performance Indicators
Total monetisation revenue (ads + IAP) for assigned apps
ARPDAU and ARPU/LTV growth
Ad eCPM, fill rate, and impressions per DAU
IAP and subscription conversion, ARPPU, and renewal rate
ROAS and LTV-to-CAC payback
Number and win-rate of monetisation experiments
Retention and session-length guardrails (no negative impact from monetisation changes)
What Success Looks Like
First 30 days: Learn the portfolio, audit current monetisation setups, and identify quick wins.
First 90 days: Launch a prioritised experiment roadmap and show measurable ARPDAU or conversion gains on key apps.
First 6-12 months: Establish a scalable monetisation playbook for the portfolio, with improved LTV and ROAS across assigned apps.
What We Offer
Ownership of monetisation across a diverse app portfolio
Direct impact on revenue and a seat at the table for product decisions
A fast-moving environment with room to experiment
Competitive compensation: [Salary range / performance incentives]
How to Apply
Send your resume and a short note on a monetisation win you drove (what you changed, how you tested it, and the impact) to [email / application link].
Email ID: [protected info]