Area PR & Marketing Manager

Job Location
Anantara Hoi An Resort
Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning 'without end', our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression - for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world's most captivating locales - from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
To serve the needs of the business, our guests and our colleagues by driving sales activities for the hotel, achieving revenue and profit targets, and growing and developing a loyal customer base on behalf of the hotel.
At Anantara, we are proud to represent our hotel and our country to guests from all over the world. We treat our guests and our colleagues with respect, and work hard together to deliver the highest quality of service to all.
Scope and general purpose of job
The Area PR & Marketing Manager leads public relations and the day-to-day Marketing Communications function across Anantara Hoi An Resort, Anantara Quy Nhon Villas, Avani Quy Nhon Resort and The Vietage by Anantara.
The primary focus of the role is proactive PR, media relations and brand storytelling. The Manager develops relevant story opportunities, builds relationships with priority media, leads press activity and strategic partnerships, and strengthens the profile of each property in its target markets.
The role also leads the cluster Marketing Communications team and oversees the coordinated delivery of social media, content, visual production, collateral, events and brand activations. Specialist execution is delegated to the relevant team members, while the Manager remains accountable for priorities, quality, consistency and timely delivery, and is expected to be sufficiently capable in each area to set direction, judge quality and step in when required.
Public relations and media relations
Build and maintain relationships with domestic, regional and international travel, lifestyle and luxury media.
Generate earned coverage through proactive story development and pitching.
Write and issue press releases, media kits, fact sheets and brand stories for all four properties.
Plan and host media visits, press trips and familiarisation programmes end to end.
Prepare award submissions and manage the submission calendar across relevant award programmes.
Monitor media sentiment and brand reputation and report coverage monthly.
Partnerships and influencer marketing
Develop partnerships with tourism boards, airlines, luxury brands and travel trade organisations.
Source, negotiate and manage influencer, KOL and content creator collaborations, including barter agreements.
Evaluate inbound partnership requests against commercial value before committing resort resources.
Measure and report partnership results - reach, engagement and booking contribution where trackable.
Events, campaigns and brand activations
Manage communications for seasonal campaigns, new experiences, outlet launches and property milestones.
Support operational and F&B teams on the promotion of resort events through media and digital channels.
Develop the communications plan behind each campaign, to the direction set by the Area Director.
Photography, videography and visual content
Maintain the visual standard across all four properties - photography, videography and design output - within the creative direction set by the Area Director.
Plan and run photo and video shoots, including concept, shot list, scheduling and on-property coordination.
Direct in-house and outsourced photographers and shoot or art-direct personally where needed.
Maintain oversight of the visual asset library, including organisation, usage rights, expiry information and the availability of current approved assets.
Ensure the E-Commerce team and other authorised users receive suitable approved assets for [protected info], OTA listings, campaigns and other commercial channels.
Collateral and brand production
Manage all printed and physical brand collateral: in-room materials, F&B menus, guest communications and signage.
Ensure all collateral and campaign design is reviewed and approved according to the agreed approval process before print or production.
Manage print production: specifications, quotations, supplier selection, proofing and quality control.
Act as brand guardian for every physical and printed touchpoint.
Track collateral and production spend and manage purchase orders within delegated approval limits.
Social media and digital content
Support the Assistant Manager, Digital & Social Media in developing social media approach, UCG, and content across Facebook, Instagram and TikTok, aligned with the strategy and commercial priorities set by the Area Director.
Set and review social performance targets, and report against them monthly.
Ensure F&B outlets, resort events and guest experiences receive appropriate social coverage.
Stay current on platform behaviour and content formats and adjust the approach accordingly.
Oversee website and landing page content accuracy with the E-Commerce team.
Commercial alignment and performance
Work closely with E-Commerce, Sales, Revenue, F&B and Operations to align communications activity with business priorities.
Monitor PR, social media, partnership, content and production performance against agreed objectives.
Manage delegated expenditure and supplier activity within approved budgets and processes.
Provide regular reporting, market observations and recommendations to the Area Director.
Team leadership and cluster coordination
Manage the cluster Marketing Communications team.
Set clear priorities, responsibilities, deadlines and quality standards.
Delegate work effectively while retaining accountability for overall delivery.
Promote teamwork, creativity and continuous professional development.
Ensure continuity of essential work during absences and peak periods.
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