At 4S Saigon Foods And Beverage Company Limited, a proud member of the PRAN-RFL Group, we are expanding our business across Vietnam and are looking for an experienced Area Sales Manager (ASM) to drive sales growth, lead high-performing teams, and strengthen our market presence. Join us and grow your career with an internationally recognized organization.
Key Responsibilities
1. Sales &
Business Development• Develop and execute territory sales plans to achieve monthly, quarterly, and annual sales targets.
• Drive sales growth and increase market share through effective execution of sales strategies.
• Implement Route-to-Market (RTM) strategies to maximize outlet coverage, sales productivity, and new distributor development.
2. Distributor & Territory Management
• Manage distributor performance to ensure efficient sales operations and business growth.
• Optimize sales routes, monitor inventory levels, and ensure product availability across the assigned territory.
• Coordinate with distributors to improve operational efficiency and maintain strong business partnerships.
3. Team Leadership & People Development
• Lead, coach, and develop
Sales Supervisors and Sales Representatives (SRs) to achieve individual and team objectives.
• Conduct regular field coaching ("Work With") to strengthen sales capabilities and execution quality.
• Support recruitment, onboarding, succession planning, and career development for the sales team.
4. Performance & Market Management
• Set sales targets, monitor KPIs, and implement action plans to improve team performance.
• Analyze market trends, competitor activities, pricing, and promotional programs to identify business opportunities.
• Prepare sales reports and provide recommendations to optimize business performance.
• College or Bachelor's degree in Business Administration, Marketing, or a related field.
• At least 3-5 years of sales experience in the FMCG industry, including a minimum of 2 years in a supervisory or managerial role.
• Proven experience in managing the General Trade (GT) channel and distributor network.
• Strong understanding of Route-to-Market (RTM), territory management, and sales execution.
• Excellent leadership, coaching, and team development skills.
• Strong analytical, planning, and problem-solving abilities.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Basic English communication skills are an advantage.
• Willing to travel within the assigned territory.
Benefits
• Competitive salary, negotiable based on qualifications and experience.
• Attractive sales commission, performance bonus, and incentive programs based on business results and company policy.
• 13th-month bonus and additional performance-based rewards.
• Full participation in Social Insurance (BHXH), Health Insurance (BHYT), and Unemployment Insurance (BHTN) in accordance with Vietnamese Labor Law.
• Health insurance and annual health check-up.
• Annual leave, public holidays, and other employee welfare benefits in accordance with company policy.
• Opportunities for professional training, leadership development, and continuous career growth.
• Clear career advancement opportunities within a fast-growing multinational FMCG group.
• Dynamic, professional, and collaborative working environment.
Working Hours: Monday to Saturday: 8:00 AM - 5:00 PM
Work Location
Ho Chi Minh City Office (01 position)
• 31 Vo Van Van Street, Vinh Loc B Ward, Binh Chanh District, Ho Chi Minh City, Vietnam
Hanoi Office (02 position)
• 591 Ngoc Hoi Street, Hanoi, Vietnam
Da Nang Office (02 position)
• 41 Bui Vien Street, Hoa Cuong Ward, Da Nang City, Vietnam