1. Job Purpose
The Area Sales Manager (ASM) is responsible for leading, managing, and developing sales team in the Northern region including Hanoi and surrounding provinces to achieve business objectives, sales targets, and market share growth for the company's products. The role ensures effective execution of sales strategies, team performance, and strong collaboration with key stakeholders internally & externally.
2. Key Responsibilities
* Sales Management &
Business Development.
• Develop and implement regional business plans in line with company objectives and marketing strategies to achieve monthly, quarterly, and annual sales targets for the assigned territory
• Monitor market trends, competitors, and customer insights to identify business opportunities both Tender and OOP segments
• Build and maintain strong relationships with key customers, distributors, hospitals, and pharmacies.
• Ensure effective geo-expansion projects across the Northern market.
* Team Leadership & People Development
• Recruit, train, coach, and motivate Medical Representatives/Sales Representatives to enhance performance and productivity.
• Set clear KPIs, monitor field activities, and provide regular feedback to ensure excellence in execution.
• Conduct regular field visits and joint calls to support team members and evaluate performance.
• Foster a positive team culture and encourage collaboration and accountability.
* Compliance, Operations & Reporting
• Ensure compliance with company policies, ethical standards, and regulatory requirements
• Maintains accurate coverage of designated territory and ensure full compliance with CRM reporting requirements, in line with Company policy guidelines
• Manage budgets, expenses, and resource allocation effectively.
• Provide accurate and timely sales reports, forecasts, and market intelligence to management team.
• Closely monitoring performance in daily sales operation.
• Coordinate closely with Marketing, Medical, and Supply Chain teams to ensure business alignment and effective market execution.
• Education: A bachelor's degree in pharmacy or medicine is a mandatory requirement.
• Minimum 8 years of experience in pharmaceutical sales, with at least 3 years in a managerial or supervisory role.
• Proven experience and a strong track record of success within the ETC channel and CV-AI product range.
• Demonstrated ability to build and maintain strong relationships with healthcare professionals.
• Proven track record in managing teams and achieving sales targets in the pharmaceutical industry.
• Strong leadership, communication, and analytical skills.
• Deep understanding of the Northern pharmaceutical market (Hanoi & provinces).
• Ability to travel frequently within the assigned territory.
