The Assistant Brand Manager is responsible for supporting the development and execution of brand strategies to drive sustainable business growth. This role works closely with cross-functional teams to manage brand performance, develop new products, execute integrated marketing campaigns, and identify market opportunities through consumer insights.
Key Responsibilities
1. Brand Strategy & Marketing Execution
Support the development and execution of annual brand plans aligned with business objectives.
Lead the implementation of integrated marketing campaigns across ATL, BTL, Digital, and
Trade Marketing channels.
Monitor campaign performance, evaluate KPIs, and recommend optimization initiatives to maximize brand effectiveness.
2. New Product Development (NPD)
Collaborate with R&D, Supply Chain, Sales, and other stakeholders to manage new product development from concept to commercialization.
Coordinate product launches, packaging development, and go-to-market activities.
Monitor post-launch performance and identify opportunities for continuous improvement.
3. Market & Consumer Insights
Analyze market trends, competitor activities, and consumer insights to identify growth opportunities.
Utilize market data and business performance to support brand strategy and portfolio decisions.
Conduct post-campaign analysis and prepare actionable recommendations.
4. Brand Performance & Budget Management
Track brand performance, sales results, and marketing KPIs.
Support annual marketing budget planning, spending control, and ROI evaluation.
Prepare regular reports and presentations for management.
5. Cross-functional Collaboration
Work closely with Sales, Trade Marketing, R&D, Supply Chain, Finance, Procurement, and external agencies to ensure effective execution of brand initiatives.
Coordinate project timelines and manage stakeholders to deliver business objectives.
Qualifications
Education
Bachelor's degree in Marketing, Business Administration, Economics, or related disciplines.
Experience
Minimum
3 years of experience
in
Brand Marketing, Assistant Brand Management, or Marketing
within the
FMCG industry
.
Hands-on experience in
brand management, integrated marketing campaigns, and new product development (NPD)
.
Experience managing ATL, BTL,
Digital Marketing, and product launch activities is preferred.
Key Competencies
Strong analytical and commercial mindset.
Excellent project management and stakeholder management skills.
Ability to manage multiple projects in a fast-paced environment.
Strong communication and presentation skills.
Proficiency in Microsoft Excel and PowerPoint.
Good command of English.
BENEFITS:
Competitive salary package.
13th-month salary and performance bonus.
Comprehensive healthcare insurance.
Lunch and phone allowance.
Training and career development opportunities.
Employee engagement activities.
Long-term incentives and ESOP opportunities.
Work Location: 63 Cao Thang Str, Ban Co Ward, HCMC.