Assistant Brand Manager (Freestyle Libre)

Main Purpose of Role:
• Execute brand marketing strategy to ensure the delivery of sales, margin, and market share target.
• Work closely with brand manager to develop communication, and promotion material for the brand.
• Proactively analyze market and internal data for review and planning purpose. • Work with cross-functional teams to deliver business result.
• Produce access for brand as per aligned program
Responsibilities:
• Provide input to develop marketing campaign & promotion program, which bases on brand positioning.
Strictly follow up execution with vendor & make alignment with related stake-holder to ensure marketing campaign and promotion program on time & in quality.
• Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance. Evaluate effectiveness of promotion program & propose solution/area to improve.
• Tracking & evaluate effectiveness of promotion program, manage stock left of promotion gift, propose solution/area to improve if issue happens.
• Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
• Review complaints and propose solutions relating to assigned products.
• Collect, compile, verify data of internal sales, retailer audit, product/promotion performance, customer/consumer feedback & behavior and make report to relevant managers.
• Ensure document/record of approval for all execution activities
• Coordinate with relevant to consolidate budget and activities KPI and monitor spending activities to ensure actual spend in line with budget plan.
• Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, Abbott code of conduct and ethical standards.
• Support Marketing Manager in coordinating with agencies to develop promotional materials including both online and offline materials, i.e. eDM, Facebook post, website content, detailing Aids, consumer leaflet... which are in line with product positioning.
• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
• Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
• Support in developing product training to field force on an ongoing basis. Keep Field Force updated on product knowledge and competitor information.
• Actively assist Marketing team in executing marketing campaign, ranging from digital advertising to CRM lead, online and offline activation
• Provide information in forecasting market's product demand, identify potential supply issues, and develop contingency plans.
• Propose marketing objectives, advertising and promotion, which bases on Corporate Branding foundation, and ensure their execution for the assigned products.