1. Brand Collection Development
Brand Collection Portfolio & Roadmap Planning: Assist the Brand Manager in developing detailed plans to grow and improve strategic jewelry collections throughout the year.
Market Research & Data Analysis: Conduct market research and data analysis to uncover market insights, customer preferences, and new business opportunities.
New Product Development: Guide, develop, and manage the process from concept to finished product.
- Build a Collection Brief that aligns with the creative direction and brand story.
- Oversee the product development process, including design (Creative, 2D, 3D) to visualize ideas and product stories; R&D for exploring new production technologies and materials; sample production and mass production.
- Visual Merchandising and Packaging.
- Pricing and Retail Sales Policy.
Mass Production:
- Coordinate Supply Chain: Forecast and plan mass production and material requirements.
- Order and track product progress for retail distribution.
2. Collection Marketing
Build a 6Ps marketing plan to position and promote the collection to target customers, achieving both business and brand KPIs:
Positioning & Communication: Develop positioning strategy and communication plan for the collection to target customers, in collaboration with Brand Management, Brand Service, and Marketing Operations teams.
Promotion &
Trade Marketing: Develop Trade Marketing plans, collaborate with the Retail Marketing department, and coordinate retail operations for execution.
Product Training: Create tools and materials for product training and implement training for retail systems and relevant departments.
3. Sales Performance Management
Sales Performance Tracking & Reporting: Monitor and report on business performance regularly; collaborate with Demand Planning and Supply Chain teams to analyze and forecast demand, ensuring timely production plans to meet sales targets and KPIs.
Collection Life Cycle Management: Track and manage the life cycle of collections (new arrivals, bestsellers, slow sellers, discontinued items) to optimize capital turnover and business efficiency.
4. Campaign/Project Management & Collaboration
Campaign/Project Management: Participate in managing or supporting company-wide projects and campaigns as assigned by the Brand Manager, following project setup and task delegation.
Innovation & Optimization: Proactively propose and develop improvements and optimizations to operational processes to maintain a culture of creativity, efficiency, and continuous improvement.
1. Educational Qualifications
Degree: Bachelor's Degree in Business Administration, Marketing, or Communications.
Language Proficiency: Fluent in English.
2. Relevant Experience
Minimum 3-5 years of experience in a similar role, such as Assistant Brand Manager, Marketing/Communication Specialist, Product Development, or Product Communication.
Relevant experience in:
-
Brand Marketing & Communication.
- Product Development & Marketing.
- Campaign/Project/Stakeholder Management.
- Product/Category Management.
3. Skills
Job Skills:
- Proficiency in office software.
- Ability to read and understand business analysis and performance reports.
- Logical & Critical Thinking.
Passion for fashion and jewelry.
Mức lương cạnh tranh và hấp dẫn.
Chính sách phúc lợi tốt.
Môi trường làm việc trẻ trung, năng động và nhiều cơ hội phát triển.
Bảo hiểm xã hội, Bảo hiểm sức khỏe, Khám sức khỏe định kỳ, Team building, Thưởng tháng 13, Thưởng hiệu quả làm việc
