Assistant Brand Manager

About Everon& TheTeam
Everon is on a mission to redefine the premium lifestyle and sleep experience in Vietnam. Having recentlycompleted amajor brandrenewal, weare buildinga BrandMarketing Team.We donot just sell bedding products. We design holistic sleep environments and elevated brand experiences. From consistent messaging and innovative digital performance to transformed offline showrooms, join us to be the core engine of this transformation.
Aboutthe Role
You will manage the operational ecosystem that drives the brand. Connecting product, space, and performancedata, youwill ensureevery majorinitiative drivesreal growthand scalesup ourbrand impact.
KeyResponsibilities
ProjectManagementOffice(PMO)&FieldExecution
End-to-End PMO: Lead major brand initiatives, including seasonal collection launchesand10+showroomrenovationrollouts;actasthecentralcommanderon the ground.
TimelineControl:MaintainandupdatetheMasterMarketingCalendar;proactively identify potential delays (e.g., construction lags, supply chain issues) and implement contingency plans.
Logistics & Setup: Oversee physical logistics, event setup, and on-site operations for all major presentations and activations, ensuring 100% operational readiness.
Risk Management: Monitor ongoing project milestones and escalate critical issues to the Manager with proposed solutions immediately.
Cross-Functional Alignment
Departmental Bridge: Act as the primary hub connecting Marketing with B2C, MT (Modern Trade), Online, and Product teams to eliminate operational silos.
Inventory & Sales Sync: Coordinate with the Sales and Product teams to ensure that all marketing promotional plans are perfectly aligned with current stock levels and inventory availability.
Stakeholder Management: Facilitate regular cross-departmental alignment meetings; prepare agendas, record minutes, and ensure all follow-up action items are completed on schedule.
Resource, Budget& FinancialControl
BudgetStewardship:Managetheoverallmarketingbudget;trackexpenditures against the plan to ensure zero variance and high cost-efficiency.
Procurement & Compliance: Lead vendor sourcing and procurement; prepare 3-bid comparison sheets for all major projects and ensure all contracts/payments follow company compliance policies.
Cost Optimization: Continuously evaluate and negotiate vendor contracts (agencies,printproduction,construction)tomaintainpremiumbrandqualitywhile maximizing ROI.
Admin Excellence: Manage administrative paperwork (POs, invoices, tax documentation)toensureasmoothfinancialoperationflowwithintheteam.
Offline BrandExecution &Direction
Offline Brand Execution & Direction: Lead production of Everon's offline brand touchpoints - signage, uniforms, printed materials, packaging, and showroom elements-translatingtheCreativeDirector'sbranddirectionintoclearproduction specs and quality standards.
Apply agency-level design literacy: To review vendor proposals, mockups, and samples; catch brand or quality misalignment early, not just after delivery.
Propose execution approaches: Materials, finishing, format based on what the brand needs, not only what is cheapest or fastest.
Strategic Reporting &Market Intelligence
WBR/MBRLeadership:WeeklyBusinessReview(WBR)andMonthlyBusinessReport (MBR) processes; synthesize raw data from team members into executive-level insights.
Insight Generation: Go beyond data reporting; interpret performance trends to providetheManagerwiththe"SoWhat?"(strategicrecommendations)forfuture growth.
Market Intelligence: Conduct deep-dive research into industry trends, competitor pricing strategies, and consumer behavior; present monthly reports on how these affect Everon's market position.
Performance Tracking: Maintain an internal database of campaign performance and project outcomes to build an ongoing repository of "Lessons Learned" for the team.