Assistant Brand Manager

🌟 Wanted:
Assistant Brand Manager
🏢 Industry: Food & Beverage (FMCG)
🏢 Company Description
Food Empire Holdings (FES) is a globally recognized food company known for its manufacture and distribution of instant beverage products, instant coffee, and convenience foods. Exporting to over 60 countries, including Russia, Ukraine, China, and the USA, Food Empire holds a prominent position in the international market. The group has been ranked among "The Most Valuable Singapore Brands" and recognized by Forbes Magazine as one of the "Best Companies under a billion dollars" in Asia.
📍 Location: Pearl Plaza, Binh Thanh District, Ho Chi Minh City
🏢 Department:
Marketing
🔹 KEY RESPONSIBILITIES
Marketing Campaign & Activation Execution (40%)
Collaborate with the Senior Brand Manager to develop and execute Integrated Marketing Campaigns (IMC) for assigned beverage product lines.
Plan and directly supervise Brand Activation activities, Sampling campaigns (at universities, events, supermarkets, etc.), events, and sponsorships to engage the target consumer group.
Manage and work closely with external agencies (Creative, Media, PR, Event) from brief writing and concept approval to evaluating campaign deliverables.
Oversee brand digital channels (Social Media, Influencer/KOL Marketing, Content) to maintain continuous engagement with consumers.
Market & Consumer Insights Analysis (25%)
Track and analyze internal sales data and periodic market reports (Nielsen, Kantar, Retail Audit...) to evaluate Brand Health Index and sales performance.
Monitor market trends and competitor activities (new product launches, promotions, communication messages) in the beverage sector to propose timely response strategies.
Participate in Consumer Insight research projects to uncover creative ideas for new campaigns or New Product Development (NPD).
Sale force & Supply Chain Coordination (20%)
Work closely with Sales teams (Field Force) to ensure seamless execution of Product Launches or Promotions across both Modern Trade (MT) and Traditional Trade (TT) channels.
Develop attractive Point of Sale Materials (POSM/POP) to maximize brand visibility on retail shelves, supermarkets, and convenience stores.
Track sales forecasts alongside the Supply Chain team to ensure product inventory meets campaign timelines.
Budget Management & Operations (15%)
Manage and track the brand's A&P (Advertising & Promotion) budget, ensuring funds are utilized efficiently and within approved limits.
Handle administrative procedures including vendor contracts, payments, and post-campaign ROI evaluation.
🔹 REQUIREMENTS
University Degree with Marketing/Business/Trade Background
Fluent in English
At least 3 years of experience in Brand Marketing, Market Research in FMCG (MNC).
Initiative, innovative, flexibility, open-minded, creative, business-oriented, result-oriented, hard-working
🔹 WHY JOIN US
✨ Professional and international working environment
✨ Opportunities to work with global clients and overseas markets
✨ Clear career development path in export sales and international business
Attractive benefits package
Company-provided laptop for work purposes
Monthly parking card provided
Annual company trip / team building activities
Periodic salary review based on performance
AON healthcare card - access to international hospitals and clinics
Full-salary social insurance contribution starting from the first probation month
✨ Competitive salary and benefits (to be discussed during the interview)
📩 HOW TO APPLY
Please send your CV to: [protected info] or [protected info]
🌐 Website: [protected info] | [protected info]