Assistant Communication and Membership Manager

- Lead the development of strategic approaches to communication plans and branding strategies that are tailored to the specific department's goals.
- Develop timelines to ensure publishing of media is completed as required and the content and delivery are appropriately planned for target audience.
- Drive innovations and enhancements to employee communications, programs and platforms
- Regularly contributes to the development of new practices, techniques, and standards and is recognized as a communications expert
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media account's design
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Develop and manage the CRM, Email, and SMS programs.
- Develop and automate end-to-end CRM strategies focused on retention and winback of existing customers.
- Partner with other channels to ensure a seamless, holistic, and consumer experience.
- Analyze client volumes and utilize the information to make needed adjustments and develop strategic plans for the future.
- Identify and support the use of current recruitment trends, vendors, and technologies.
- Work as a consultant to drive business growth with product development, strategy, and management.
- Continually provide fresh ideas around improvements based on prevention/retention/saves trends and best-in-class benchmarks.
- Achieve monthly targets in terms of renewal rates and other productivity metrics in maximizing revenue.