Assistant Manager, it & data management

JOB SUMMARY:We run B2B trade events in the market. As a member of the marketing team, you will be responsible for making sure our database is up to date and relevant to our event development strategies. You will provide insights to enhance better customer journey and experience at our events. PRINCIPAL DUTIES AND RESPONSIBILITIES:1. Data management: You will play a crucial role in building a comprehensive database of potential visitors, which will be instrumental in our efforts to enhance event attendance and create more engaging experiences for our customers.• Efficiently gather data on visitors to our events, including demographic information, preferences, feedback, and contact details.• Utilize a variety of tools and techniques to extract relevant data from diverse sources, including registration forms, attendee surveys, and digital interactions.• Organize and consolidate data from various sources, ensuring its accuracy and completeness & upload to organization standardize systems.• Work closely with regional Data team to ensure the integrity and security of visitor data.• Maintain and update a comprehensive database of potential visitors, keeping it current and accurate.• Collaborate with cross-functional teams to interpret data findings and translate them into actionable recommendations.2. Visitor Database Development:• Contribute to the ongoing development and enhancement of a comprehensive visitor database.• Implement strategies to segment and categorize visitors based on various criteria for targeted marketing and engagement efforts.• Perform thorough analysis of extracted data to identify trends, patterns, and key insights related to visitor demographics, preferences, and behaviors.• Assist in the design and execution of visitor engagement initiatives aimed at fostering long-term relationships.• Leverage data insights to personalize communication and tailor offerings to the preferences and interests of different visitor segments.3. Tele center• Organize the telecenter's workflow to ensure optimal productivity.• Oversee the telecenter's data entry processes to guarantee accuracy and completeness of the collected information.• Develop and implement training programs for telecenter staffs to equip them with the necessary skills and knowledge for effective data collection and call handling.