Assistant / Marketing Manager

Job Summary:To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Duties and responsibilities
Handle contact with all media, publications and online media.
Assist in plan and develop promotional and communications strategies via internet, GDS, media, placement of advertising as directed, printed materials and other sales & promotional tools as directed.
Responsible for advertising and recording the media impression target for the hotel.
Oversee management of online channels to optimize the hotels position and rate placement to drive revenues, though packages, promotions for B2C websites.
Oversee website management to include updating of Hotel information, photography and promotions through: Hotel branded website/ Facebook/ Third party website/ Supplier websites to maximize opportunities for media impressions for local promotions/ events.
Demonstrate effective communication in promoting hotel products & service. Develop PR strategy and specific tactics to drive PR campaigns for specific promotions, products and services.
Maintain a media lists according to the hotel's feeder markets - travel, consumer, business (electronic and print).
Maintain hotel press kits with up-to-date fact sheets on hotel, senior executives, brand information, promotions.
Utilize editorial calendars of major media to proactively contribute news. Co-ordinate media activities and releases for hotel activities and brand programs.
Manage the tracking report of media impressions.
Prepare a quarterly media impressions report.
Develop presentations (speeches/power point/video interviews) for senior management (for speaking engagements, conferences, interviews, etc). Assist food & beverage department in coordinating food promotions requiring international impute eg. Chefs, sponsorships, prizes etc.
Responsible for the placement of the hotel to maximize exposure and ROI.
Conduct regular associate meetings to keep associates and management informed and to foster two-way communication.