Assistant Vice President (AVP)

The AVP, PHC Vietnam, will serve as the Country Manager, holding full accountability for business performance, people leadership, and strategic market development. This role will oversee all personnel and functions-including sales, marketing, finance, regulatory, distribution, and supply chain-to ensure the sustainable growth and profitability of the Vietnam operations.
The AVP will work closely with regional leadership and external stakeholders to establish PHC Vietnam as a trusted healthcare partner in Vietnam, leading market expansion across consumer healthcare, pharmaceuticals, medical devices, nutrition, and hospital supplies.
PHC Vietnam welcomes ambitious leaders who aspire to climb the ladder and take on full-country leadership responsibility. Whether your background is in Sales & Marketing, Business Unit management, Finance, Regulatory, Supply Chain, or other functions, this position offers the platform to step into a transformative leadership role and shape the future of PHC Vietnam.
Key duties and responsibilities
1. People & organizational leadership
• Act as leader and mentor for all personnel in Vietnam, fostering a high-performance culture.
• Drive capability building across sales, marketing, and functional teams, ensuring strong succession planning.
• Attract, retain, and develop talent, maintaining strong employee engagement and alignment with company values.
• Lead by example, setting high standards of integrity, accountability, and teamwork.
2. Strategic & general management
• Provide overall leadership and direction for PHC Vietnam as the primary accountable executive.
• Define and execute long-term growth strategies aligned with the company's regional objectives.
• Lead the development of annual business plans, budgets, and performance targets.
• Ensure alignment across sales, marketing, finance, HR, and regulatory teams.
• Build organizational resilience, ensuring compliance with all local regulatory and legal requirements.
3. Sales & marketing leadership
• Set and deliver sales and revenue targets with clear accountability for P&L, EBITDA, and cash flow performance.
• Lead portfolio growth by strengthening current brands and driving new product launches.
• Develop winning marketing strategies for Rx, OTC, and consumer health portfolios, with strong focus on brand equity and digital engagement.
• Build competitive advantage through data-driven market insights and customer segmentation.
4. Commercial & operational excellence
• Oversee inventory management, demand forecasting, and supply chain coordination to ensure uninterrupted product availability.
• Implement best practices in trade marketing, channel development, and promotional efficiency.
• Strengthen financial discipline, ensuring on-time collections and healthy working capital.
• Implement robust reporting systems for business performance, competitor activity, and market trends.
5. Distribution & channel management
• Select, manage, and evaluate distributors to maximize revenue and ensure consistent supply.
• Oversee pricing strategy, margin control, and distributor relationships.
• Expand reach through innovative channel strategies (retail pharmacy, hospital, e-commerce, modern trade).
• Secure product listings and negotiate favorable terms with key accounts and chains.
6. Stakeholder engagement
• Act as the local representative and spokesperson for PHC Vietnam with government agencies, medical associations, and business partners.
• Build strong partnerships with KOLs, healthcare professionals, and industry associations to support business growth.
• Collaborate closely with regional teams to leverage synergies in brand development, regulatory affairs, and compliance.