Associate, B2B Marketing - ShopeePay

Content Strategy & Development
Develop content ideas aligned with brand positioning and business goals.
Produce high-quality written content for Website (SEO-oriented), Facebook, and TikTok.
Create short-form video concepts and support scripting, filming, and editing.
Ensure consistency in tone, messaging, and visual direction across channels.
Experiment with new formats and continuously optimize based on performance.
Utilize AI tools to enhance productivity, ideation, and content refinement.
2. Research & Insight Analysis
Research market trends, competitors, and audience behavior.
Identify content opportunities based on data and industry insights.
Analyze performance metrics (engagement, reach, traffic, conversions).
3. Cross-Team Collaboration & Project Execution
Work closely with Design, BD and other departments to execute marketing campaigns.
Participate in brainstorming sessions and contribute strategic input.
Support project coordination to ensure smooth campaign execution.
Must have
At least 1 year of experience or fresh graduates holding a Bachelor's degree with a major in Marketing, Communications, Business, or related fields.
Strong interest in content creation and digital marketing.
Curious mindset with the ability to research and think critically.
Comfortable collaborating and communicating with different teams.
Basic proficiency in MS Office and good English communication skills (both written and verbal), sufficient to support research and cross-team collaboration.
Nice to have
Familiarity with Canva, CapCut, or similar tools.
Interest in AI tools and digital innovation.
The Marketing team of Shopee Counter will focus on lead generation, content marketing, and performance optimization to drive qualified pipeline growth.
Working closely with cross-functional teams to enhance brand visibility, nurture prospects, and improve conversion performance across digital channels.