This role goes beyond traditional brand marketing - we are looking for a digitally savvy, performance-driven marketer who can integrate brand building with strong digital execution to accelerate business growth on Pediatric Business. Core job responsibilities include the followings:
Responsibilities:
Brand & Portfolio Management
Act as the champion and support the Manager in driving brand, portfolio and communication strategies to drive differentiation with competitors.
Assist in managing current and future portfolio development: identify gaps vs. consumer needs and competition, build business cases, prepare sales forecasts and support launch readiness.
Leverage insights from consumer data and market trends to support strategic decision-making.
Organize event with 3rd party collaboration
Digital & Performance Marketing Execution
Lead digital and social media activations with agency partners; plan and execute full-funnel digital campaigns that drive awareness, engagement and conversion.
Implement performance marketing tactics (e.g., paid social, programmatic, SEM) to optimize ROI and reduce reliance on central technical support.
Be fully familiar with media KPI definitions and measurement frameworks. Monitor campaign performance through dashboards and analytical tools, ensuring delivery against KPIs.
Set up tracking and evaluation systems to systematically assess digital activities' effectiveness.
Stay ahead of digital, media and social trends and proactively identify new opportunities to accelerate brand growth.
Work closely with Ethical Marketing, R&D, Medical/Regulatory Affairs to identify winning claims based on scientific and clinical evidence.
Partner with ethical channel teams to explore whitespace opportunities and drive synergies.
Collaborate internally (Digital, CRM, Sales, Regulatory, Medical Affairs, Nutrition Science team) to ensure consistent and impactful consumer communication across touchpoints.
Execution Excellence & Business Tracking
Independently manage external agencies and vendors to ensure flawless execution of integrated marketing campaigns.
Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management.
Monitor and manage A&P budgets to ensure investment efficiency and ROI.
Requirements:
Degree holder in Business, Marketing, or any related discipline.
Minimum 3 years of experience in marketing or brand management; solid hands-on digital marketing or performance marketing experience is strongly preferred.
Familiar with media KPIs, digital performance metrics, and campaign measurement tools.
Passion for the nutrition, health, babies/ kids-related or pharmaceutical industry; science background or nutrition knowledge is an advantage.
Tough, persistent, and able to manage multiple tasks under pressure with resilience and ownership.
A proactive, analytical team player with strong business acumen and entrepreneurial mindset.
Strong communication, presentation and project management skills.
Fluent in written and spoken English and Chinese; Mandarin an advantage.
Vị trí Associate Brand Manager do công ty Abbott Laboratories. GmbH tuyển dụng tại , Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Associate Brand Manager hoặc công ty Abbott Laboratories. GmbH ở các link phía trên
Giới thiệu công ty
Abbott Laboratories. GmbH
Địa chỉ: Tầng 8, 2 Ngô Đức Kế, Bến Nghé, Quận 1, Hồ Chí Minh