About Us
MetaMed is a digital healthcare solution ecosystem with a vision to shorten medical gaps, connecting patients, doctors, pharmacists, pharmacies, as well as brands and organizations in the medical field.
Through its member platforms, MetaMed creates a seamless network-from appointment booking, clinic management, and professional knowledge updates to specialized marketing solutions for the healthcare sector.
- YouMed - A platform for patients, enabling quick and convenient appointment booking with clinics and hospitals.
- Doctor Workspace - An integrated toolkit platform for doctors, optimizing clinical workflows and patient data management.
- Y360 - A learning and information hub for pharmacists, providing updates on professional knowledge and pharmaceutical industry trends.
- HEDIMA - A comprehensive marketing partner in the healthcare sector, delivering communication solutions based on insights we have through healthcare digital transformation to create real-world business values.
The role
You will grow the doctor and patient base on our platforms, increase the transactions they generate, and turn both groups into audiences we can reach with precision.
Reach alone is not enough. What matters is verified doctors, in the right specialty, who use the platform regularly. Your job is to grow that audience, keep it accurate, and work with the business teams to turn it into programmes that serve both doctors and patients.
You report to the CEO and lead four teams:
- Digital - acquisition and lifecycle across both platforms.
- Marketing - brand and growth for Doctor Workspace, YouMed.
- Customer Service - inbound support for doctors and for the healthcare facilities on paid subscriptions.
- Business Development - the team working directly with doctors.
Key responsibilities
Doctor acquisition and growth
- Build and run the doctor acquisition engine on Doctor Workspace.
- Set and deliver coverage targets by priority specialty rather than headline totals.
- Design the user lifecycle from new sign-up, to weekly active user, to full adoption of the practice tools.
- Lead the Digital, Marketing, and Business Development teams across Doctor Workspace and YouMed.
Transaction growth
- Grow the volume of medical transactions doctors and patients generate on the platforms - appointment bookings, telemedicine consultations, and every other transaction type the platforms carry.
- Improve conversion along the patient journey, from search through to a completed visit and follow up.
- Work with medical facilities to increase repeat bookings and follow-up visits.
Profile verification and accuracy
- Ensure doctor profiles are verified, complete, and free of duplicates, in line with our privacy and security standards.
- Oversee the day-to-day verification workflow, including credential review and exception handling.
- Maintain one accurate profile per doctor across both platforms.
Collaboration with business teams
- Work with the business teams to plan and run programmes that serve doctors and patients on the platforms.
- Define what each programme can offer, including scope, reach, and timing, and make sure the platforms can deliver it.
- Request and approve educational content from the Medical team, in line with growth priorities.
- Deliver the agreed programmes together with the business teams against the quarterly plan.
Performance measurement and reporting
- Build reporting and client dashboards covering engagement, frequency, specialty mix, and performance against target.
- Give the business teams the evidence they need to show what each programme achieved.
Customer service and retention
- Lead the Customer Service team handling inbound requests from doctors and from facilities on paid subscriptions.
- Carry accountability for the facility subscription renewal rate.
- Translate user needs into a prioritised product roadmap for the engineering team.
How we will measure success
Measure - Why it matters:
- Verified doctors active per week - The measure of a genuinely active network.
- Verification rate against total sign-ups - Below a threshold, user numbers mean little.
- Coverage within priority specialties - Relevance beats headline totals.
- Monthly transactions on the platforms - Bookings and telemedicine consultations... show the network is working.
- Cohort retention at 3, 6 and 12 months - Catches users who come for one feature and leave.
- Weekly use of practice tools - The leading indicator of a durable relationship.
- Facility subscription renewal rate - Our recurring revenue base.
- Programmes delivered with the business teams - Shows how much the user base contributes to company results.
We deliberately do not measure total registered accounts, undifferentiated monthly activities, pageviews, or post counts. Each of these can be grown without creating anything we can sell.
What we are looking for
Experience
- At least 8 years of experience, including 3 or more leading cross-functional teams.
- Commercial or marketing leadership in healthcare, life sciences, or another regulated industry.
- Experience building or running a platform, media, or audience product.
- Direct accountability at some point for a retention or renewal number, not only acquisition.
- Comfort working in English with regional partners and colleagues.
Knowledge
- How large healthcare organisations plan and approve marketing spend, including the annual planning cycle and the different budget owners involved.
- Compliance boundaries in regulated healthcare communication, and how multinational approval processes work in practice.
- How to define pricing, product specifications, and delivery commitments for a media or audience offering.
- Vietnamese healthcare practice regulation (preferred).
- Products built for doctors or healthcare professionals (preferred).
Capabilities
- Distinguishes a good-looking number from a commercially meaningful one, and manages the team toward the second.
- Builds measurement and reporting that clients can check and trust, rather than reports of activity.
- Holds a line under pressure - on compliance, and on decisions that would trade long-term trust for short-term revenue.
- Leads without authority: wins priority from teams that do not report to them through evidence and business reasoning, not escalation.
- Enjoys setting up new processes and ways of working, rather than inheriting ready-made ones.
- Translates between commercial, clinical, and engineering audiences without losing precision.
Salary and Benefits
- Working in a professional and dynamic environment;
- Monthly salary and 13th-month salary;
- Annual bonus based on the set KPI (up to 4 months' salary);
- Private health insurance;
- Annual salary and promotion review;
- Annual company-trip & team-building;
- 12 days of leave and public holidays according to state regulations.
Other
- Workplace: An Cu Duc Phu Building - 3/1 Thanh Thai Street, Dien Hong Ward, HCMC.
- Working time: Monday to Friday | [protected info] (1-hour break).
- Apply: Send your CV with title [Your Name]_Associate Director to email .