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Mô tả công việc
Job Description:
• Product launch - Developing comprehensive go-to-market strategies and integrated communication plan with specific objectives across different channels (Paid/owned & online/offline) to increase brand awareness, promote products, and create customer engagement to drive sales.
• Leading execution of marketing programs from start to finish, tracking results and providing updates.
• Using campaign results and pipeline data to identify local market trends and for further local marketing plans. Identify problems & pain points, integrate multifaceted data and develop multiple feasible solutions to achieve desired outcome.
• Analyze and understand the big picture of a team or project, anticipate potential challenges and opportunities, and make informed decisions that align with long-term goals.
• Leveraging cross-team supports and driving collaboration. (Internal cross-team inc. Sales team/channel marketing team/Social & PR /Asia PM, Mkt & design; External cross-team inc. media agency/PR agency/Event house/coop partners/distributor & [protected info])
• Leading KOL management. Be the main contact to sponsor athletes/sport events/sport clubs/Coaching clubs and ensure the fulfillment of their obligations to Garmin.
• Proactively Exploring partnership and establishing co-branding programs to increase brand awareness and promote Garmin products.
• Giving input and feedback on the development of Asia marketing strategy and marketing asset toolkit with local insight from VN market's point of view.
• Based on the Asia & local fitness strategy to come up with local community strategy to grow community of Garmin fans in sports field.
• Planning, executing, organizing, and engaging in sport events or marketing activations. Leading execution of marketing related community programs (Garmin Run Club & Garmin Cycling Club) from start to finish.
• Product launch - Developing comprehensive go-to-market strategies and integrated communication plan with specific objectives across different channels (Paid/owned & online/offline) to increase brand awareness, promote products, and create customer engagement to drive sales.
• Leading execution of marketing programs from start to finish, tracking results and providing updates.
• Using campaign results and pipeline data to identify local market trends and for further local marketing plans. Identify problems & pain points, integrate multifaceted data and develop multiple feasible solutions to achieve desired outcome.
• Analyze and understand the big picture of a team or project, anticipate potential challenges and opportunities, and make informed decisions that align with long-term goals.
• Leveraging cross-team supports and driving collaboration. (Internal cross-team inc. Sales team/channel marketing team/Social & PR /Asia PM, Mkt & design; External cross-team inc. media agency/PR agency/Event house/coop partners/distributor & [protected info])
• Leading KOL management. Be the main contact to sponsor athletes/sport events/sport clubs/Coaching clubs and ensure the fulfillment of their obligations to Garmin.
• Proactively Exploring partnership and establishing co-branding programs to increase brand awareness and promote Garmin products.
• Giving input and feedback on the development of Asia marketing strategy and marketing asset toolkit with local insight from VN market's point of view.
• Based on the Asia & local fitness strategy to come up with local community strategy to grow community of Garmin fans in sports field.
• Planning, executing, organizing, and engaging in sport events or marketing activations. Leading execution of marketing related community programs (Garmin Run Club & Garmin Cycling Club) from start to finish.
Yêu cầu
Required qualification -
• Relevant working experience in the marketing field at least 5-6 years.
• Proficient or passionate in running & cycling.
• Familiar with or interested in smartwatch, new technologies and data-science driven electronic consumer products, ex: smartwatch and health monitoring devices.
• Good knowledge of local fitness market trends and consumer insights.
• Ability to exhibit creative thinking and present ideas with a keen attention to detail to pitch marketing strategies and plans to stakeholders.
• Positive and agile thinking.
• Good communication skills. (A team player)
• Able to leverage and integrate internal and external resources to develop high-quality marketing outcome within budget and time.
• Good budget & time management skills.
• Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
• Strong project management, multitasking, and decision-making skills.
• Fluent in English & Vietnamese.
• Relevant working experience in the marketing field at least 5-6 years.
• Proficient or passionate in running & cycling.
• Familiar with or interested in smartwatch, new technologies and data-science driven electronic consumer products, ex: smartwatch and health monitoring devices.
• Good knowledge of local fitness market trends and consumer insights.
• Ability to exhibit creative thinking and present ideas with a keen attention to detail to pitch marketing strategies and plans to stakeholders.
• Positive and agile thinking.
• Good communication skills. (A team player)
• Able to leverage and integrate internal and external resources to develop high-quality marketing outcome within budget and time.
• Good budget & time management skills.
• Ability to juggle multiple priorities to meet deadlines in a dynamic environment.
• Strong project management, multitasking, and decision-making skills.
• Fluent in English & Vietnamese.
Quyền lợi
Thưởng
100% probation salary; Full salary contribution to SHUI; 13th month salary + Performance Bonus
Chăm sóc sức khoẻ
Premium Health Insurace
Phiếu giảm giá
Employee Purchase Program
100% probation salary; Full salary contribution to SHUI; 13th month salary + Performance Bonus
Chăm sóc sức khoẻ
Premium Health Insurace
Phiếu giảm giá
Employee Purchase Program
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Marketing Strategy, Project Management, Data Analysis, Communication, Product Development
LĨNH VỰC
Bán lẻ/Bán sỉ
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
[protected info]
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Marketing Strategy, Project Management, Data Analysis, Communication, Product Development
LĨNH VỰC
Bán lẻ/Bán sỉ
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
Xem thêm
Thông tin chung
- Ngày hết hạn: 04/01/2025
- Thu nhập: Thương lượng
Giới thiệu công ty
Xem trang công ty
Garmin được thành lập vào năm 1989, có trụ sở chính đặt đại Hoa Kỳ. Garmin là thương hiệu tiên phong trong ngành công nghiệp hàng không với những sản phẩm điều hướng GPS vượt trội gần ba thập kỷ qua. Kể từ đó, các dòng sản phẩm của Garmin được mở rộng để phục vụ toàn diện cho ngành hàng không, hàng hải, và ôtô. Ngày nay, Garmin là tập đoàn nổi tiếng hàng đầu ở thị trường hàng không, hàng hải, ôtô, các hoạt động ngoài trời và luyện tập thể thao. Xây dựng trên hệ sinh thái sản phẩm lành mạnh, kết ...
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