Associate Marketing Engagement Manager

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Job Description
The Associate MKT Engagement Manager is responsible for managing and enhancing the lifecycle of products or product lines. This role involves gathering user requirements, developing product enhancements, and creating strategies to maximize product appeal. By ensuring effective marketing and product management, this role supports Takeda's mission to bring better health to people and a brighter future to the world.
How you will contribute
Gather user requirements and design product enhancements
Develop and execute marketing strategies/plan to maximize product/brand appeal
Monitor product performance and make necessary marketing adjustments
Manage multiple media channels to ensure consistent brand presence
Analyze campaign outcomes to refine marketing tactics
Create engaging presentations to communicate marketing strategies
Skills and qualifications
Applies market research techniques to gather critical data and insights on targeted customer segments.
Capable of developing clear and compelling brand strategies that resonate with diverse demographics.
Manages multiple media channels effectively, ensuring consistent and impactful brand presence.
Designs and executes marketing strategies that effectively promote products and enhance brand visibility.
Analyzes campaign outcomes to refine marketing tactics and improve future initiatives.
Provides guidance to team members, leveraging industry practices and general knowledge to achieve marketing objectives.
Creates engaging presentations that effectively communicate marketing strategies and outcomes.
Understands the fundamentals of public relations and applies them to enhance brand image.
Utilizes marketing communication tools to create meaningful customer interactions.
Prioritizes tasks effectively with guidance, ensuring timely project completion.
Produces well-structured written content for various marketing channels.
Executes basic social media marketing campaigns, understanding platform-specific requirements and audience engagement strategies.
Scope
Report to MKT Lead
Manage Hemophilia porfolio and IVIG
Business case/New products launch in scope
Locations
Ho Chi Minh City, Vietnam
Worker Type
Employee
Worker Sub-Type:
Regular
Time Type
Full time