Associate Product Marketing Manager (Run/Bike) HCM

Mức độ phù hợp và xếp hạng của bạn so với ứng viên khác như thế nào?
Product Marketing & Market Analysis
• Develop and execute go-to-market strategies and integrated marketing plans to drive awareness, engagement, and business growth.
• Lead end-to-end product launch planning and execution, ensuring alignment with regional strategy and local market opportunities.
• Translate product features and innovations into compelling consumer value propositions and marketing narratives.
• Monitor campaign performance and key business metrics, providing recommendations to optimize effectiveness and ROI.
Market & Business Analysis
• Analyze campaign performance, market trends, consumer insights, sales data, and competitive activities to identify opportunities and business risks.
• Continuously monitor industry developments and evolving consumer behaviors to strengthen Garmin's market position.
• Proactively identify growth opportunities and recommend strategic initiatives to accelerate category performance.
Partnership & Sponsorship
• Serve as the key liaison for sponsored athletes, ambassadors, event organizers, and strategic partners.
• Ensure successful execution of sponsorship activities and fulfillment of partnership commitments.
• Identify and cultivate new partnership opportunities that expand Garmin's reach and enhance business impact.
Cross-Functional Collaboration
• Collaborate closely with Sales, Channel Marketing, MarCom, Regional Product Marketing, and other internal stakeholders to deliver business objectives.
• Coordinate with external partners, agencies, and vendors to ensure seamless campaign execution.
• Manage multiple projects simultaneously while maintaining alignment on timelines, budgets, and expected outcomes.
Regional Collaboration
• Contribute local market insights and recommendations to support regional product and marketing strategies.
• Collaborate with regional teams on product launches, campaign development, and best-practice sharing.
• Act as the voice of the Vietnam market, ensuring local consumer and business perspectives are reflected in regional initiatives.