B2B & Retail Manager

B2B & Retail Manager
Modern Trade, Wholesale, Corporate & Omni Stores - Lixibox Brand Portfolio
Job Description
Location: Ho Chi Minh City, Vietnam (HQ-based)
Reports to: Chief Revenue Officer (CRO)
Role Purpose
This role owns and strengthens Lixibox's existing offline and B2B commercial footprint - modern trade, electronics, retail, online wholesale, and corporate accounts - building on a base that is already in place. The focus is on securing stronger, longer-term commercial terms, taking a more strategic approach to channel and account management, and building a proper offline brand presence for Lixibox's portfolio, not just driving short-term revenue and profit. The role will also oversee Lixibox's owned omni stores and any future stores as the portfolio expands.
Key Responsibilities
Own and strengthen Lixibox's offline / B2B commercial footprint across modern trade, electronics retail, online, wholesale, and corporate/institutional accounts.
Own the offline revenue and margin P&L, prioritizing stronger, longer-term commercial terms over near-term volume alone.
Take a strategic approach to account and channel management - building proper offline brand presence and visibility for Lixibox's portfolio, not only revenue and profit.
Align on and execute the agreed pricing strategy across online and offline channels, in close collaboration with Digital Commerce and Channel & Category Development, to maintain healthy, consistent price points and prevent conflict between official online stores, online wholesale, and offline retailers.
Grow corporate and institutional sales, including gifting, corporate wellness programs, and bulk/B2B purchase channels.
Own performance, operations, and P&L for Lixibox's owned omni stores - offline retail store(s) and [protected info] -
including the current store and any future stores as the footprint expands.
Lead and develop the offline commercial team across modern trade/electronics, wholesale/corporate, and retail store operations.
Coordinate with Creative and Operations/Supply Chain to keep execution consistent across online and offline channels.
Track channel and account performance, diagnose underperformance, and drive corrective action; report offline channel performance to the CRO on a regular cadence.
Requirements
Approximately 4-6 years of relevant commercial or sales leadership experience, with a track record of strengthening and scaling an existing channel or account base - improving commercial terms and account quality over time, not just maintaining what's in place.
Background in beauty/beauty-tech, consumer electronics, wellness, or other categories relevant to Lixibox's brand portfolio; FMCG experience alone is not a priority unless paired with strong results in a comparable channel.
Proven track record managing key accounts with modern trade or electronics retail chains, and/or online wholesale, in Vietnam.
Experience negotiating trade terms, listing agreements, and commercial contracts, with a track record of improving terms over time rather than just renewing them.
Experience in or strong exposure to corporate/institutional sales (B2B, gifting, bulk purchase programs).
Omni-channel experience - comfortable managing both online and offline commercial dynamics - is a strong plus.
Retail store operations experience is a plus, given this role's oversight of Lixibox's offline retail store(s).
Skills & Competencies
Strong commercial acumen - able to build and defend a channel or account P&L, with a focus on long-term value rather than short-term volume
Strong negotiation skills - able to secure and improve commercial terms over time
Experience managing channel conflict and price integrity across online and offline channels
High ownership and comfort operating with ambiguity and shifting priorities
Strong relationship-management skills across external accounts and internal cross-functional partners
Working understanding of trade economics, retail merchandising, and channel profitability
Fluent Vietnamese, with working proficiency in English for cross-functional and reporting purposes
Ideal Candidate Profile
Someone who has professionalized and grown an existing offline or omni-channel commercial footprint - comfortable
negotiating stronger, longer-term terms, not just managing what's already in place.
Thinks about offline presence as
brand-building, not only a revenue channel, and is equally comfortable owning retail store operations today and as that footprint expands over time.