Beauty Content Marketing Jr. Manager [Based in Da Nang]

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1. POSITION OBJECTIVE
The Content Marketing Jr. Manager is responsible for planning, creating, and executing AI-powered content marketing activities using the company's SynergyOne AI Clip Studio platform.
The role focuses on transforming beauty and cosmetic product information, marketing concepts, and sales objectives into engaging short-form video content and other digital content assets for social media and e-commerce channels.
The ideal candidate should have experience in cosmetic sales, beauty marketing, or content marketing, with a strong understanding of beauty products, consumer behavior, and content that drives customer engagement and purchase conversion.
This position requires a combination of marketing knowledge, creative content development, AI-powered content production, and commercial awareness to deliver quality content efficiently and consistently.
2. KEY RESPONSIBILITIES
2.1. Content Planning & Strategy
Develop monthly and campaign-based content plans aligned with brand positioning, product priorities, and sales objectives.
Identify suitable content topics, formats, and angles based on beauty trends, consumer insights, product features, and competitor activities.
Plan short-form video content for platforms such as TikTok, Facebook Reels, Instagram Reels, and other relevant digital channels.
Develop content concepts for product introductions, product demonstrations, beauty tips, tutorials, product comparisons, promotional campaigns, and conversion-focused content.
2.2. AI-Powered Content Production - SynergyOne AI Clip Studio
Use the company's SynergyOne AI Clip Studio platform to produce and optimize content in accordance with the company's workflows and guidelines.
Develop content briefs, scripts, hooks, captions, product messages, and other creative inputs required for AI-assisted content production.
Operate the platform's available features to generate, edit, adapt, and finalize video content and other supported content formats.
Test different content angles, scripts, visual approaches, and video variations to improve production efficiency and audience engagement.
Review and quality-check all AI-generated outputs to ensure product accuracy, brand consistency, content relevance, and overall quality before publication.
Identify opportunities to improve AI-generated content workflows, production speed, and output quality.
Maintain an organized library of approved content assets, scripts, prompts, and reusable content concepts where applicable.
2.3. Beauty Product Marketing & Commercial Content
Translate product features, benefits, ingredients, usage instructions, and unique selling points into clear and compelling customer-focused content.
Develop content that addresses customer needs, purchasing concerns, and product selection considerations.
Prioritize content for key products, new launches, best-selling items, and promotional campaigns.
Collaborate with Sales, E-commerce, and Affiliate teams to identify product priorities, customer insights, and content opportunities that can support sales performance.
Ensure that product claims and promotional messages are accurate and comply with the company's brand and communication guidelines.
2.4. Content Publishing & Campaign Execution
Coordinate content delivery according to the approved content calendar and campaign deadlines.
Adapt content for different social media platforms, audiences, and marketing objectives.
Work with relevant internal teams to ensure content is ready for publishing and aligned with campaign requirements.
Support product launches, seasonal campaigns, key e-commerce sales events, and other marketing initiatives.
2.5. Performance Analysis & Optimization
Track content production volume, publishing consistency, views, reach, engagement, and other relevant performance indicators.
Analyze content performance to identify successful hooks, formats, product messages, and creative approaches.
Conduct content experiments and recommend improvements based on performance data and audience feedback.
Evaluate the contribution of content to traffic, product interest, affiliate activities, and sales conversion where measurable.
Prepare regular performance reports and actionable recommendations for the direct manager.
2.6. Workflow Ownership & Cross-functional Collaboration
Manage the content production workflow from planning and scripting to AI-assisted production, quality review, and delivery.
Ensure content deliverables meet agreed deadlines, quality standards, and productivity expectations.
Coordinate with Marketing, Creative, E-commerce, Sales, and Affiliate teams to align content priorities and campaign execution.
Proactively identify workflow bottlenecks and recommend improvements to increase content production efficiency.
Share effective content approaches, reusable workflows, and production learnings with relevant team members.