Brand and Communication Specialist

Mô tả Công việc
Support the planning, creation, and execution of SkyJoy (B2C), GalaxyJoy's (Corporate) brand communication activities to strengthen brand awareness, consistency, and emotional connection across all touchpoints (social, PR, partner channels, in-app ecosystem).
Act as a Brand Storyteller & Communication Coordinator, responsible for ensuring brand alignment, message clarity, and effective communication during both regular and crisis situations.
II. Scope of Work (SOW):
1. Brand Communication & IMC Coordination (45%):
Build and execute brand communication and IMC (Integrated Marketing Communication) plans by quarter.
Develop communication briefs and creative concepts for key campaigns (e.g.,SkyJoy x Vietjet, Co-Branded Card launches, SkyPoints awareness).
Manage SkyJoy's brand voice, tone, and message consistency across all internal and external touchpoints.
Collaborate with Campaign & Product Marketing team to ensure every campaign carries a unified narrative.
Work with agencies or production vendors when needed to execute creative and media deliverables.
2. Content & Social Media Management (15%)
Planning:
Plan monthly content calendars for SkyJoy's social media platforms (Facebook, TikTok, LinkedIn, Zalo OA, etc.).
Write or co-develop captions, articles, and short-form video scripts consistent with brand tone.
Track engagement data, analyze insights, and recommend improvements.
Ensure brand identity, message, and tone consistency across all posts.
3. PR & Partnership Communication (15%)
Planning and coordinate press releases, advertorials, and partnership communication pieces.
Collaborate with partners (Vietjet, VPBank, Katinat, LynkID, etc.) to align co-branding
messages.
Track and summarize media coverage and brand sentiment reports
Support PR activation and events related to brand or loyalty programs.
4. Crisis & Issue Management (10%)
Monitor public sentiment, social trends, and potential brand risks.
Work with Head of Growth & Marketing and Legal/Agency to prepare holding statements, FAQs, and internal Q&A during sensitive cases.
Coordinate internal communication across teams (Product, Growth, Partnership, Legal) to ensure one unified response.
Document all crisis handling processes and propose long-term improvements.
5. Media Branding (10%)
Develop communication angles and creative key assets to drive brand visibility across media channels.
Work with media agencies to brief brand messaging and creative directions for brand campaigns.
Support media planning for brand awareness objectives.
Track share-of-voice, media exposure, and brand lift metrics along with media partners.
6. Media Performance Support (5%)
Provide communication input for performance campaigns to ensure message consistency and brand alignment.
Offer creative review and optimization suggestions for ad assets (copy, tagline, static/video variations).
Coordinate A/B messaging experiments with Growth to improve CTR/CVR while protecting brand tone.
7. Other Tasks as Assigned (Flexible 5%)
Perform additional duties, cross-functional projects, or urgent tasks as assigned by the Head of Growth & Marketing or the Leadership Team, including but not limited to:
Supporting internal communication or CSR activities.
Coordinating with media, agencies, or external vendors.
Assisting special marketing or partnership projects.