Brand and Marketing Executive

- Research the US & Canada market to find out the right target audience's insight/ - Generate ideas & Execute effective content on social platforms & other media formats for communication & advertising campaigns (photo, video, articles, interviews, brochures)- Collaborate with the in-house team to brainstorm ideas, formulate strategies, and build communication plans for projects.- Contact KOLs/KOCs for brand ambassador's projects & Build up long-term business relationships. - Manage official social media, as well as develop other digital marketing tools.- Responsible for visual concepts on all platforms (Social channels, Website, Alibaba....).- Plan and execute marketing activities, including trade shows, product showcases, distributor conferences, grand openings of new products, and promotions.- Coordinate the production of local brand materials, including profiles, case studies, videos, and event materials.- Supervise and guide the implementation of brand image standards at the distributor's stores.- Collect market research data and gather news materials for marketing purposes as requested.- Monitor the effectiveness of your content.- Conduct monthly performance reports (traffic, engagement, conversion rates, etc...).